The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as

Answers

Answer 1

Answer:

integrated marketing communications.

Explanation:

This is rightly so because it involves deliberate integration of promotion mix elements which includes;

advertisingsales promotionspublic relationsdirect marketingpersonal selling

By so doing a company determines as regards its products and services, what you say, how to say it, who to say it, what channels to use to reach them, and how often to communicate.


Related Questions

Some data processing controls relate to all computer processing activities (general controls) and some relate to specific tasks (application controls). General controls include:______

Answers

Answer:

Controls for documenting and approving programs and changes to programs.

Explanation:

General controls are the controls established in order to function the entire information systems. i.e. All the applications and programmes.

General controls usually cover all the areas of information system, as follows:

i) Control on the operation of the company in order to ensure the efficient and effective operational activities in the information system.

ii) All the procedures required to acquire, develop, test, document and finally approve the systems, and programmes and further any changes thereto.

iii) Controls over access of any equipment or any data, for ensuring security.

iv) All other remaining basic controls for affecting the computer operations as a whole.

When people are employed but are treated differently once employed, receiving few job-related rewards, resources, or opportunities than they should receive based on job-related criteria. This is called:________

Answers

Answer:

treatment discrimination

Explanation:

Treatment discrimination is a discrimination against people. It is also known as Disparate treatment and may be defined as one type of the unlawful discrimination in the United States labor law. In US, this discrimination means any unequal behavior towards some employee because of a particular caste, color, race, region or gender which is provided under the Title VII of the United States Civil Rights Act.

Treatment discrimination is the discrimination shown to the people especially the blacked people as they are paid less for equal work as compared to whites.

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the

Answers

Answer:

timely, efficient, and targeted approach to connecting with your contacts.

Explanation:

Lead nurturing is the process by which relationship with customers are maintained and strengthened at every stage of the sales funnel.

It involves providing information, increasing brand awareness, and listening to the needs of prospects in order to foster trust. This eventually leads to a purchase.

The traits of an effective lead nuturing strategy is that it is timely, efficient, and targeted approach to connecting with your contacts.

A university spent $2 million to install solar panels atop a parking garage. These panels will have a capacity of 300 kilowatts (kW) and have a life expectancy of 20 years. Suppose that the discount rate is 20%, that electricity can be purchased at $0.20 per kilowatt-hour (kWh), and that the marginal cost of electricity production using the solar panels is zero.

Approximately how many hours per year will the solar panels need to operate to enable this project to break even?

a. 6,371.11
b. 4,900.85
c. 2,450.43
d. 5,881.02

Answers

Answer:

10,053 Hours

Explanation:

The total capacity of Solar panels = 300 KW

Electricity cost per KWh = $0.20

Savings per hour of operation per year = 300KW * $0.2 = $60 per year

Now we will compound this benefit for 20 years:

Present Value of Savings = [$60/(1+0.3)] + [$60/(1+0.3)^2] +  [$60/(1+0.3)^3] +  [$60/(1+0.3)^4] + ------------------------- [$60/(1+0.3)^20]

Present Value of Savings for 1 hour = $198.948

Now

Break-even = Fixed Cost / PV of operating 1 hour per year = $2,000,000 / $198.948 per hour = 4,900.85 hours

The number of Hours per year the solar panels must operate to breakeven the situation is as under:

Break-even = Fixed cost / PV of operating 1 hour per year

= 1,300,000 / 265.64 = 10,053 Hours

According to Porter, the nature of the interaction between potential industry entrants, buyers, substitute products, suppliers, and rival firms determines:

Answers

(The amount spent on lead time )
mad respect 8=✊==D~~

Precision Paper Products produces both paper towels and paper napkins. The production process begins with the receipt and pulping of raw timber. Once the timber is pulped, it is screened, rolled, and dried into large rolls of paper. At this point, half the paper is cut and folded into napkins, while the other half is cut, perforated, and rolled into towels. Based on this description, which of the costs listed below would NOT be classified as a joint cost?

a. The administrative costs associated with tracking and processing incoming timber shipments.
b. The materials costs for the various chemicals involved in the pulping process.
c. The direct labor costs associated with operation of the screening machine.
d. The maintenance costs associated with the napkin folding machine.

Answers

Answer:

d. The maintenance costs associated with the napkin folding machine.

Explanation:

The cost that required one or more processors to produced a final product is known as joint cost

Here in the given question, the maintenance cost is not considered to be a joint cost as this cost are associated with the paper napkins

Also, the pulping, screening, rolling, etc are considered to be joint cost

Hence, the correct option is d.

Bob's GMI is $2,000 per month. He currently rents an apartment for $800 per month. Bob has a $199 monthly car lease and an $80 monthly credit card payment. What is Bob's qualifiying ratio?

Answers

Answer:

40/54

Explanation:

Bob's GMI = $2,000

Rent = $800

Car lease = $199

Credit card payment = $80

First, we'd calculate the percentage of his income that is his rent.

We have,

(800 ÷ 1000) x 100%

                             =40%

then we can calculate what percentage of his GMI is his spending

we have,

(800 + 199 + 80)  ÷ 2000

         (1079 ÷ 2000) × 100%

             = 0.54 × 100%

              = 54%.

This means that Bob's qualifying ratio is 40/54 i.e his housing/debt ratio.

With a qualifying ratio of 40/54, it is very impossible for him to get the smallest of mortgage loan product, etc.

Bob will need to find a co-borrower or another person that can lend a higher amount.

Cheers.

             

Beau works for a small pest-control company that has a total of five employees. From his point of view, the primary disadvantage of a small business is the

Answers

The question is incomplete:

Beau works for a small pest-control company that has a total of five employees. From his point of view, the primary disadvantage of a small business is the:

-complicated management structure.

-risk of failure.

-limited ability to raise capital.

-personal relationship with his employer.

-limited potential for him to advance

Answer:

Limited ability to raise capital.

Explanation:

The answer is that from his point of view, the primary disadvantage of a small business is the limited ability to raise capital because small businesses tend to have few resources and a small participation in the market and these affect their ability to get capital and their growth potential.

The other options are not right because as small businesses have few employees, they have simple structures, the risk of failure can be high or low as in a bigger company and a personal relationship with his employer is not a disadvantage. Also, a small business can offer opportunities to advance.

A customer buys 1 XYZ Aug 60 call at 4 and 1 XYZ Aug 60 put at 2 when XYZ is at 61.25. If the stock rises to 68, and the customer lets the put expire and closes out the call at intrinsic value, the result is

Answers

Answer:

a $200 gain

Explanation:

This type of operation is called a long straddle. The break even price for the put option is $66 (= $60 + $6 call and put costs). Any price above this break even price results in a gain, so a $68 price will result in a $68 - $66 = $2 gain per share x 100 shares = $200 gain in total.

ohn wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the ________ component of the marketing mix.

Answers

Answer:

Packaging

Explanation:

Since in the question, it is mentioned that for differentiating the product from its competitors John decided to sell its beverages in containers i.e. specially designed also you keep the juice fresh till 7 days even without refrigeration

So here the John is focused on Packaging component as he wants to make that product i.e differentiate from its competitors also he packaged the product in that way that it looks attractive by adding some special kind designs add on it

Therefore the packaging is the most appropriate option

Through her university, Gwen and her classmates work together to provide management counseling to small businesses in their community. This is called a

Answers

Answer:

Small business institute

Explanation:

Small business institutes are centers created at universities to provide advice to business owners to help them start and run their companies. The business consulting is free and these institutes also provide students the opportunity to help businesses and apply what they have learnt. According to this, the answer is that this is called a small business institute as students are providing advice to small businesses.

A 15-year, 8% coupon bond with a par value of $1,000 is currently trading at $958. The yield to maturity of this bond must be

Answers

Answer:

8.51%

Explanation:

Annual coupons= ($1000 * 8%)= $80

Approximate YTM = [Annual coupons+(Face value-Present value) / time period] / (Face value+Present value) /2

=[80+(1000-958)/15]/(1000+958)/2

= 80+2.8 / 979

= 82.8/979

= 0.0084576

= 8.4576%

=8.51%(Approx)

Thus, the yield to maturity of this bond is 8.51%.

Kimbeth Manufacturing uses a process cost system to manufacture dust density sensors for the mining industry. The following information pertains to operations for the month of May. Units Beginning work‐in‐process inventory, May 1 16,000 Started in production during May 100,000 Completed production during May 92,000 Ending work‐in‐process inventory, May 31 24,000 The beginning inventory was 60% complete for materials and 20% complete for conversion costs. The ending inventory was 90% complete for materials and 40% complete for conversion costs. Costs pertaining to the month of May are: Beginning inventory costs are: materials, $54,560; direct labor, $20,320; and factory overhead, $15,240. Costs incurred during May are: materials used, $468,000; direct labor, $182,880; and factory overhead, $391,160. Using the weighted‐average method, the equivalent unit conversion cost for May is:

Answers

Answer:

$6 per unit

Explanation:

using the weighted average method:

units completed 92,000 x 100% (both materials and conversion)

ending work in progress 24,000

materials 90% completed = 21,600conversion 40% completed = 9,600

equivalent unit conversion costs = total conversion costs / total equivalent units of conversion

total conversion costs = $20,320 + $15,240 + $$182,880 + $391,160 = $609,600total equivalent units of conversion = 92,000 + 9,600 = 101,600

equivalent unit conversion costs = $609,600 / 101,600 units = $6 per unit

John owns his own printing company. He wants to buy a new building since his business, created two years ago, is expanding so rapidly. John could call any resources to obtain a new loan in the primary mortgage loan business EXCEPT:

Answers

Answer:

A mortgage broker. Have a good day! =)

Explanation:

A farmer produces both beans and corn on her farm. If it takes 2 acres of land to grow 200 bushels of corn and 4 acres of land to grow 200 bushels of beans, then her opportunity cost of 1 bushel of beans is:

Answers

Answer:

1 bushel of corn

Explanation: Opportunity cost may be explained as the potential loss incurred by opting to go for an alternative option.

If it takes 2 acres of land to grow 200 bushels of corn

4 acres of land to grow 200 bushels of beans, then opportunity cost of one bushel of beans is:

Opportunity cost = (Return on best option not chosen - return on the option chosen)

Opportunity cost of one bushel of beans :

200 bushel of corn = 2 acres

I bushel of corn = (2/200) = 0.01 acres

200 bushel of beans = 4 acres

1 bushel of beans = (4/200) = 0.02 acres

0.02 acres used to grow 1 bushel of beans would have been used to produce 2 bushel of corn

Therefore opportunity cost = (2 - 1) = 1

Heather is sixteen but looks much older. She goes into a jewelry store and buys a diamond bracelet with the money she has been saving for college. If Heather realizes a year later that it was unwise to spend the money on the bracelet, she:

Answers

Answer:

can return the bracelet and get her money back

Explanation:

Minors have a restriction on the products that they can. To purchase these products they must have consent of their parent or guardian.

An identity card is required to determine the age of the buyer to avoid wrong sales to minors.

Items prohibited from sale to minors include: alcohol, tobacco, petrol, offensive weapons, intoxicating substances, and expensive jewelry.

So in this scenario since due diligence was not carried out by the store to check Heather's age on purchase, she can return the diamond bracelet and get back her money.

This was an illegal sale.

Because of global competition and advances in new information technology, tasks and responsibilities for managers have

Answers

Answer:

"Become more intense " is the right answer.

Explanation:

Global or Economic competition seems to be on the market for several years with environmental regulations being reduced and that many markets liberalized.A commonly held view of intensified global competition is its impact on individuals' tendency to find employment or maintain their present employment.

So that the above is the correct approach.

Earning cash revenue by providing services to customers will cause the amount of cash to _____ and the amount of retained earnings to _____.

Answers

Earning cash revenue by providing services to customers will cause the amount of cash to and the amount of retained earnings to .

After raising two children, Anh, a single 48-year-old, decided to go to college to earn her first college degree. She spent two years in community college and earned an associate's degree. In 2019, she is enrolled half-time at State University to earn a Bachelor's degree in Accounting and also works part-time. Anh is eligible for the American Opportunities tax credit.
a. True
b. False

Answers

Answer:

True

Explanation:

American opportunities tax credit is a form  qualified education expenses that is paid to college students in America by the government.

To be qualified for this credit , the student must meet certain criteria such as listed below

Must be pursuing a degree on other recognized certificationBe enrolled for at least half time the for at least an academic period beginning on the tax yearNot have finished the first four years of higher education at the beginning of the tax year.It is meant for undergraduate college students and their parentParents can only claim the tax if they paid for the child's education expenses and the student is listed as dependent on their return.

Looking at the listed criteria as above , it is apparent that Anh is eligible for the opportunities tax credit

In a currency swap:_____.
(A) it may be the case that two counterparties have equivalent credit ratings.
(B) it may be the case that firms have a comparative advantage in borrowing in their domestic markets.
(C) both (A) and (B).
(D) none of the above.

Answers

Answer:

(C) both (A) and (B).

Explanation:

Currency exchange is a foreign transaction in another currency. In this transaction, two individuals or companies exchange their loans and interest on the loan in foreign currency with each other.

In current it might be possible that both counterparties have the same credit rating and one firm has a competitive advantage in borrowing in the domestic market.

So, both options are true in respect of currency swap.

Tyrone has three options on how to spend his Saturday afternoon: to go out with friends, watch a movie, or wash his car. Tyrone's opportunity cost of

Answers

The value of going out with friends or watching a movie.

Explanation:

Opportunity cost represents the benefits when we choose one option over another. It is a major concept in economics and can get  get easily overlooked while making decisions, if you are not careful.

If you aware of the missed opportunities  you make better decisions while choosing one investment over another. It is not shown in financial reports but businessmen use this concept to make better decisions when they face the dilemma of choosing from multiple options.

"A customer who has his primary residence in Colorado, has a vacation home in Montana. An intrastate offering is being made in the state of Montana. Which statement is TRUE regarding the customer purchasing this securities offering?"

Answers

Answer:

the customer is prohibited from buying these securities

Explanation:

In the situation being described the statement that would be true is that the customer is prohibited from buying these securities. This is because intrastate offerings are security offerings that can only be purchased in the state in which it is being offered in and only by permanent residents of that state. Seeing since the customer in this scenario has his permanent residence in Colorado and not Montana, then he cannot purchase this offering.

You are scheduled to receive Rs. 15,000 in two years. When you receive it, you will invest it for six more years at 8 percent per year. How much will you have in eight years?

Answers

Answer:

Amount after 8 years is Rs. 23803.12

Explanation:

The amount received in two years = Rs 15000

It is given that the amount received in two years is invested for six years that earns the interest rate of 8% per year. Now, we have to find the total amount after eight years. Here, in the first two years, there is no interest rate earned. So only six years will be used to count the interest rate.

Amount after 8 years = Present value (1 + r)^n

Amount after 8 years = 15000 (1 + 8%)^6

Amount after 8 years = 15000 (1 + 0.08)^6

Amount after 8 years = 23803.12

Determine whether the results appear to have statistical​ significance, and also determine whether the results appear to have practical significance. in a study of a gender selection method used to increase the likelihood of a baby being born a​ girl, 2097 users of the method gave birth to 1031 boys and 1066 girls. there is about a 23​% chance of getting that many girls if the method had no effect.

Answers

Answer and Explanation:

Because there is a 23% chance of getting that many girls by?chance, the method has A) has statistical significance B) does not have statistical significance C) has practical significance D) does not have practical significance. A) Most or B) Not many couples would likely use a procedure that raises the likelihood of a girl from approximately? 50% rate expected by chance to the what % produced by this method, so this method A) has statistical significance B) does not have practical significance C) does not have statistical significance. D) has practical significance.

Since there is a 23 percent probability which many women can get by probability, Method B) has no statistical significance

From this method, the girl's percentage is

= 1066 ÷ 2097

= 0.5084

or

= 50.84%

Not so much of couples will actually use a technique that increases a girl's probability from the approximately 50 percent rate predicted by chance to the 50.84 percent provided by this process, so this approach B) has no practical significance

Most attributes and benefits in many product categories can be whittled down to a. success and failure. b. price and quality. c. needs and wants. d. profit and loss.

Answers

Answer:

b. price and quality.

Explanation:

Most attributes and benefits in many product categories can be whittled down to price and quality.

This ultimately implies that, the two fundamental factors to consider when designing a product is its price and quality. The price of a product can be defined as the monetary value or amount of money which must be paid by a customer for the acquisition of such products. The relationship between demand and supply of goods (products) affects or influences the price of a product; if the supply of a product is short, its price would rise and vice-versa.

The quality of a product is subjective, it is a measure of excellence and being free from any defect or deficiency when producing and supplying products that meet the needs or demands of customers.

Agent Martinez wishes to solicit Medicare Advantage prospects through e-mail and asks you for advice as to whether this is possible. What should you tell her?

Answers

Answer:

Marketing representatives may initiate electronic contact through e-mail but an opt-out process must be provided.

Explanation:

Since in the question it is mentioned that the Martinez requested or solicit for medicare advantage prospects via the e-mail so yes it is possible but for that, she have to contact with Marketing representatives or the company reached to her so that he or she can send the prospectus via mail also the opt-out process is also provided

A(n) _______________ business system is a type of information system that supports the business functions of accounting, finance, marketing, operations management, and human resource management.

Answers

Functional

Explanation:

Due to the subdividing of lots on the lake, Jim's property is surrounded on three sides by Louise's property. The only other boundary is the lake. Jim can only get to his home by driving up Andrea's driveway and behind her lake home to get to his own. How was the easement in this situation created?

Answers

Answer:

easement was created of necessity

Explanation:

In the situation being described the easement was created of necessity. An easement of necessity refers to the right of an individual to use the property of another due to there being no access to a public right of way to and from the individual's own property, just like in this scenario. Since Jim has no other way of getting to and from his home then he has a necessity of passing through his neighbor's property.

Your customer, a small business owner likes investments that are short term, relatively safe from credit risk and liquid. He's heard that higher rates of return can be realized from auction rate securities than the rates he is currently getting on the Treasury bills in his portfolio. He asks you to explain them to him. Which of the following would you note as being reasons why they are not suitable for your customer? I. Auction rate securities are intended as long-term investments.II .Interest or dividend rates are reset at established intervals based on a Dutch auction.III. If the auction fails, holders of ARSs may not have immediate access to his funds.IV. The interest or dividend rate is set as the lowest rate to match supply and demand at the time of the auction

Answers

Answer:

Correct Answer:

III. If the auction fails, holders of ARS's may not have immediate access to his funds.

Explanation:

Auction rates securities are debt or preferred equity securities that have interest rates that are periodically re-set through auctions, typically every 7, 14, 28, or 35 days. Also, ARS are generally structured as bonds with long-term maturities (20 to 30 years) or preferred shares (issued by closed-end funds).  Failure of auction leads to the holders of ARS holding their investments up to 20 -40 years which is a very high risk.

What is the totality of a firm's organizational arrangements, including its formal organizational structure, control systems, incentive systems, organizational culture, organization processes, and human capital

Answers

Answer:

Organizational architecture.

Explanation:

The organizational architecture can be defined as the structure of the company, which includes all the integrated systems of the organization, that is, all the tangible and intangible assets that make up the organizational whole.

In order to operate effectively, every organization must have an organizational architecture that enables the correct flow of processes that will assist in achieving the objectives and goals.

To assess which type of organizational architecture is appropriate for a business, it is necessary to analyze the company's systems, culture and strategy.

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