according to the book, it is a necessity for business professionals to be able to establish their credibility to co-workers, clients, the public, and so on. specifically, michael maslansky, a leading corporate communications expert, state that credibility is especially paramount because:

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Answer 1

A business professional is more likely to be relied upon as well as respected by others and achieve better results in negotiations, sales, as well as other business interactions when they are perceived as credible.

What is the definition of a business simple?

A person who produces goods or services with the intention of selling them for a profit is engaging in business. Enterprise Definition. An enterprising entity or organisation that engages in professional activities is referred to as a business. They could be industrial, commercial, or something else.

What is the most accurate way to define business?

An organisation or enterprising entity that engages in commercial, manufacturing, or professional activities is referred to as a business. Business owners can be for-profit corporations or charitable institutions.

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Related Questions

suppose that restaurant meals are a normal good. if incomes increase, the demand for restaurant meals will:

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Suppose that restaurant meals are a normal good. if incomes increase, the demand for restaurant meals will: increase.

Depending on the region or country where the item is demanded or sold, goods can be categorized as normal, inferior, or luxury.

When income rises, so does the demand for normal goods. When income rises, the demand for a lower-quality good falls. Demand now is influenced by predicted future income and expected future prices. If the price of a computer is predicted to decline next month, demand for computers now falls.

Normal goods are defined as the consumer goods that have a straightforward relationship between demand and income, such as food and clothing. As a consumer's income rises, so does demand for everyday items.

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the extent to which a national economy is involved in global trade:

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The extent to which a national economy is involved in global trade is known as globalisation .

The term "globalisation" is used to describe how trade and technology have increased connectivity and interdependence around the world. The resulting economic and societal developments are also included in the scope of globalisation.

The degree of globalisation of a country's economy measures how much of its economy participates in international trade. This can differ significantly between nations and is determined by things like a country's size, location, natural resources, and political and economic policies. While some nations may have had high levels of globalisation and receive a significant amount of their GDP from international trade, other nations may have experienced lower levels of globalisation and may place a greater emphasis on domestic production and consumption.

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you have been assigned a new project to create a customer relationship management tool. the project is being developed in iterations. after meetings with stakeholders, you have developed a large product backlog. you want to make sure that the product backlog is properly prioritized. how can you best achieve this? answers a. complete the items requested by the product owner first b. rank the product backlog based on the position of the individual that requested it c. rank the product backlog based on business value as a team and assign story points d. rank the product backlog based on first requested first finished

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The best option to prioritize the product backlog is c. rank the product backlog based on business value as a team and assign story points. This will help ensure that the most important and valuable features are developed first, which will bring the greatest benefits to the business and customers.

This option aligns with Agile methodologies, which prioritize work based on the value it delivers to the business, rather than the order in which items were requested or who requested them. This approach helps ensure that the most valuable work is completed first and helps the team make informed decisions about what to work on next. Story points are a tool used to estimate the effort required to complete a piece of work and can help inform the prioritization process. Agile is a project management approach that values customer collaboration, flexibility, and delivering working software frequently. In Agile development, the product backlog is a prioritized list of features or requirements for the product being developed.

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What happens to potassium channels during action potential?

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Potassium channels play a role in repolarization of the membrane, which follows membrane depolarization by using sodium, and in some cases calcium, channels all through the action potential; this is necessary for returning the membrane to a terrible resting manageable to terminate the action achievable signal.

Are potassium channels open at some stage in action potential?

Potassium channels are additionally stimulated by way of depolarization, but open about one millisecond later and are accountable for the repolarizing segment of the action potential. Potassium channels open just as the sodium channels are closing.

It takes longer for potassium channels to open. When they do open, potassium rushes out of the cell, reversing the depolarization. Also at about this time, sodium channels begin to close.

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all of the following are arbitrage transactions except

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arbitrage sale is an operation when an asset is bought on one request and a corresponding asset is vended on a different request at the same moment.

This price difference is fixed on colorful exchange requests. It's fluently observed that the value of the portfolio remains nearly unchanged anyhow of the request movements( as the contrary deals neutralize each other). When the price difference changes to a positive side, the contrary arbitrage sale of fixing profit is conducted. An arbitrage sale is also a sale carried out on one and the same request over a certain period of time on the condition that a considerable price gap between the quotations appears at the moment of trade opening or ending.

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true or false? the time value of money is not considered when calculating the payback period of an investment

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True, The payback period is calculated by counting the number of years it takes to recoup the money invested, disregarding the time value of money.

Payback period: What is it?

The phrase "payback time" describes the number of years required to recover the initial financial investment. In other words, it is the period of time over which a machine, facility, or other investment has produced sufficient net revenue to cover its initial investment expenditures.

Without accounting for the time value of money, the payback period is determined by counting the years it takes to recover the amount invested. If it takes five years to recover the cost of an investment, the payback period, for instance, is five years. Not included in this era is what took place after repayment.

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The organization responsible for writing and updating the food code is?

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The organization responsible for writing and updating the food code is FDA - Food and Drug Administration

The Food Code is a model that the US Food and Drug Administration publishes to help food control jurisdictions at all levels of government by giving them a technically and legally sound scientific foundation for regulating the retail and food service part of the industry (restaurants and grocery stores and institutions such as nursing homes). In order to create or update their own food safety regulations and to be in line with national food regulatory policy, local, state, tribal, and federal regulators use the FDA Food Code as a model. The Food Code was published every two years in its current version between 1993 and 2001. The FDA made the decision to switch to a four-year gap between full Food Code editions with the backing of the Conference for Food Protection.

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3. what definition of cost-effectiveness is being used to justify screening and treatment of elevated ldl cholesterol?

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In order to evaluate the costs and health effects of one or more interventions, cost-effectiveness analysis is used definition of cost-effectiveness is being used to justify screening.

What is cost efectiveness?

The effectiveness of strategies, programs, initiatives, and operations whose advantages are not financial are measured using a class of measures known as cost effectiveness. Cost effectiveness can be used to benchmark outcomes and contrast different plans of action. In an effort to get the most health benefit out of the resources at hand, cost effectiveness is evaluated. Less health improvement is possible for the entire population if resources are allocated on ineffective therapies (i.e., there is a higher "opportunity cost").

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what characterizes data management problems associated with big data storage?

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Data management problems associated with big data storage are characterized by volume, variety, velocity, veracity, complexity, security and cost

The explanation for each of these points is as follows - 

1. Volume: Big data refers to large amounts of data that can quickly overwhelm traditional data storage systems.

2. Variety: Big data comes in many different forms, including structured, semi-structured, and unstructured data, making it challenging to store and manage.

3. Velocity: Big data is generated at high speeds, making it difficult to capture, store, and process in real-time.

4. Veracity: The quality of big data can be questionable, with issues of accuracy, completeness, and consistency.

5. Complexity: The sheer size and diversity of big data makes it difficult to organize, process, and analyze.

6. Security: With large amounts of sensitive information stored in big data systems, securing data becomes a major challenge.

7. Cost: Storing, managing, and processing big data can be extremely expensive due to the high cost of hardware and software.

These challenges require innovative solutions and specialized tools and technologies to address the unique demands of big data storage and management.

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Odebrecht S.A. of Brazil is a holding company with assorted subsidiaries. Investigators revealed that many contracts Odebrecht received for construction projects resulted from bribery. Authorities in Brazil, Switzerland and the U.S. investigated and successfully prosecuted the case. Between 2001 and 2016, Odebrecht and its co-conspirators paid roughly $788 million in bribes pertaining to over 100 projects in 12 countries, mainly in Latin America but also Angola and Mozambique in Africa. The company established an elaborate infrastructure inside the firm called the Division of Structured Operations to manage the corrupt payments. The structure included an off-book accounting ledger and communications system. The ill-gotten benefits totaled around $3.336 billion (United States District Court Eastern District of New York, 2016, pp. B7-8). Odebrecht must change internally as it withstands economic pressure from fines and lost business. The next hurdle is to enter bankruptcy and renegotiate its debt with creditors.
When working in a business culture permeated by corruption abroad, how could you enhance the probability that the foreign government would accept your proposal?

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Odebrecht S.A. is a holding company in Brazil that was involved in a corruption scandal. The company was caught paying bribes to receive contracts for construction projects in multiple countries. This resulted in fines and a loss of business for the company.

If you want to increase the chances of a foreign government accepting your proposal, it is important to understand that the foreign government's perception of your company is crucial. In a business culture where corruption is prevalent, it is important to adopt ethical business practices and create a positive image for your company. This will enhance the probability that the foreign government will accept your proposal.

One way to achieve this is by implementing strict anti-corruption policies and procedures in your company. This will demonstrate to the foreign government that your company is committed to transparent and ethical business practices. It is also important to regularly communicate these policies and procedures to employees and stakeholders.

Another way to increase the chances of a foreign government accepting your proposal is by building a positive reputation in the local community. This can be achieved through corporate social responsibility initiatives, such as supporting local education or health initiatives. This will demonstrate your company's commitment to the well-being of the local community, and may increase the foreign government's trust in your company.

Finally, it is important to have a deep understanding of the laws and regulations in the country where you are operating. Complying with local laws and regulations will help to avoid any legal issues and maintain a positive image in the eyes of the foreign government.

In conclusion, to enhance the probability that the foreign government will accept your proposal, it is important to adopt ethical business practices, build a positive reputation in the local community, and have a deep understanding of local laws and regulations.

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The adjusted trial balance of Sheffield Corp. At December 31, 2020, includes the following accounts: Common Stock $17,900, Dividends $7,900, Service Revenue $37,700, Salaries and Wages Expense $16,300, Insurance Expense $2,000, Rent Expense $3,700, Supplies Expense $1,800, and Depreciation Expense $1,500.


Prepare an income statement for the year

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Financial statements include the income statement. Additionally, it displays the company's financial performance for the time period by displaying the total revenue and subtracting the total expenses to get at the net income.

                                                                                  Amounts

Service Revenue                                                      $37,700

Less: Salaries and Wages Expense                        $16,300

Insurance Expense                                                   $2,000

Rent Expense                                                            $3,700

Supplies Expense                                                     $1,800

Depreciation Expense                                              $1,500

Operating Income                                                     $16,300

Only the revenue and expenses for the period are shown in the income statement. One of a company's financial accounts, an income statement, commonly referred to as a profit and loss account, lists the revenues and expenses for a specific time period. It describes the process through which revenues are converted into net income or net profit.

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Jason, the CEO of Swift Inc., is a successful business leader with a reputation for caring. Which statement proves this?
A. He prioritizes the development of his company over the well-being of his team.
B. His communication style is me-oriented, not we-oriented.
C. He strives to understand the interests and aspirations of his employees.
D. His leadership style is result-oriented and not relationship-oriented.
E. He believes he is accountable to nobody but himself.

Answers

He tries to understand the interests and wishes of his employees. Motivation is a key factor in unlocking and reaching your true potential, but motivational triggers vary from person to person.

So how do you create a work environment where all employees feel motivated and energized? At We also focus on creating an environment of trust and openness where employees feel safe to take personal and moral risks. In interviews, the experienced business leader usually used the term "we" rather than "me" when discussing the success of the organization. Most people tended to think in terms of management achievements rather than in terms of individual achievements. A strong sense of community is more like a democracy than under the leadership of a dictator. So if her members of the community are asking for changes, recommending new practices, or providing feedback, listen up. If they feel unheard, they don't feel worthy and everyone in your tribe needs to feel like a worthy member for the community to thrive.

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Question Six

a) A random sample of n = 100 frames of 100mm x 50mm was selected from a consignment of 500 frames. When their depth was measured it was found that the mean was 106mm and standard deviation was 3. 5mm. Construct a 90% confidence interval estimate of the mean depth of all the frame in the entire consignment. ​

Answers

The 90% confidence interval estimates for the mean depth for all frames across the distribution range from a lower limit of 105.419 mm to an upper limit of 106.581 mm.

Explanation:

Confidence intervals for the mean are expressed as mean +/- error bars (E).

Average = 106mm

Sample standard deviation = 3.5 mm

n is the sample size = 100

degrees of freedom = n-1 = 100-1 = 99

Confidence level (C) = 90% = 0.9

significance level = 1 - C = 1 - 0.9 = 0.1 = 10D

The critical value (t) for 44 corresponding to 99 degrees of freedom and a 10% significance level is 1.6602.

E = t × sample sd/√n = 1.6602 × 3.5/√100 = 0.581 mm

lower mean limit = mean - E = 106 - 0.581 = 105.419 mm

upper mean limit = mean + E = 106 + 0.581 = 106.581 mm

The 90% confidence interval is (105.419 mm, 106.581 mm)

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which of these behaviors in beginning carpenters is rated highest by employers

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It's important to note that different employers may have different priorities and what is highly valued by one employer may not be as important to another.

It can vary among employers, but some common behaviors that are rated highly by employers in beginning carpenters include:

Attention to detail: Carpentry requires precision and accuracy, so beginning carpenters who take care to measure and cut accurately are highly valued by employers.Safety consciousness: Employers want to make sure their workers follow proper safety procedures, and carpenters who prioritize safety on the job are often seen as being responsible and professional.Good work ethic: Employers value carpenters who are reliable, punctual, and hardworking. Consistently delivering quality work on time helps build trust and respect with your employer.Ability to learn quickly: Carpentry is a field with a lot of techniques and tools, and employers appreciate carpenters who can learn and adapt quickly.Good communication skills: Effective communication is crucial in construction, as carpenters often work with a team and need to understand instructions and convey information effectively.

Additionally, as you gain more experience, other behaviors such as leadership, problem-solving skills, and creativity may become more highly valued.

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official advancement handbooks are available from what official source

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The Naval Education and Training Professional Development and Technology Center sells official advancement manuals.

With more than 19,000 military and staff members working at more than 1,640 subordinate locations, districts, stations, and detachments around the world, the Naval Education and Training Command (NETC) is an enterprise level shore command of the United States Navy.

Currently, a 2-star admiral is in charge of Naval Education and Training Command (NETC). Naval Air Station Pensacola in Florida is where NETC is physically located. The one-star command in charge of preparing all new recruits for the US Navy is the Naval Service Training Command, which is situated at Naval Station Great Lakes in Great Lakes, Illinois.

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you undoubtedly have a reputation as a newcomer. you don't have much real-world experience, and you're new to the company. in the eyes of the owner, what is most likely the best strategy for building your credibility?

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The best strategy for building your credibility is discuss how to develop your reputation with the owner with Mark, your immediate supervisor.

What is immediate supervisor?

The person immediately superior to an employee who controls and supervises that employee's work is referred to as the employee's immediate supervisor. Employees report to their immediate boss in the corporate hierarchy.

Each department or sector is likely to have numerous supervisors. Those supervisors are responsible to their management. The manager may report to a vice president, a director, or someone higher up the management chain.

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Samsung's Galaxy S10 smartphone is an example of which type of marketing offering?

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Samsung's Galaxy S10 smartphone is an example of specialty marketing offering.

Samsung made a bold moves with its new lineup of Galaxy S10 smartphones which were announced in San Francisco. Samsung launched S10, S10+ and S10 5G devices featuring a new curved display. It was made considering what user wants is a better camera and longer battery life, the updated Galaxy S line appears to check those boxes and more. A goods marketing offering is a product or service that a company provides to consumers to meet their needs. An offering includes more than single product or service and also includes the extra value that a business cycle adds to their products.

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if you are not familiar with the information a dsm contains, how can you complete it more quickly?

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By accelerating the completion of modules.

Dynamic Study Modules reinforce concepts by continuously evaluating student performance and behaviour, using analytics and data to give customised content in real time that specifically targets each student's strengths and weaknesses.

When you offer a Dynamic Study Module, you specify a Total Points value for pupils who complete the full module by the due date deadline, which entails mastering every question. Students don't receive any additional credit for module work after the due date.

Change, action, and progress define a dynamic learning environment. It is purposefully created to fulfil the needs of individual learners while posing challenges for them to develop new knowledge and skills in a meaningful way.

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a project manager was chosen to manage the day-to-day activities of a new project to create a new sales system and test the system for sixth months. the new sales system is to deliver an annual 15 per cent increase in revenue and 10 percent increase in sales orders. after a year working on the project, the new sales system is complete and is tested for six months before the project is closed. what should the project manager use to check to see if the system meets the required advantages?

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The project manager should use Key Performance Indicators (KPIs) and metrics to check if the new sales system meets the required advantages of a 15% increase in revenue and a 10% increase in sales orders.

The project manager should measure the success of the new sales system by using Key Performance Indicators (KPIs) and metrics. These KPIs should be chosen to directly align with the project objectives, which in this case were a 15% increase in revenue and a 10% increase in sales orders. Examples of relevant KPIs include total revenue generated by the new system, the number of sales orders processed through it, and customer satisfaction rates. To determine if the system has met the required advantages, the project manager should compare these KPIs from before and after the implementation of the new system. This will provide a clear picture of whether the system has been successful in achieving its goals and delivering the desired outcomes.

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suppose that canada can produce 15 timber or 3 film and mexico can produce 9 timber or 3 film. suppose that opportunity costs are constant. which of the following is false? group of answer choices canada and mexico would find trade mutually advantageous at a ratio of one unit of film to six units of timber. the opportunity costs for producing timber are lower in canada than in mexico. mexico has a comparative advantage in film production. canada has an absolute advantage in timber production.

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The statement "the opportunity costs for producing timber are lower in Canada than in Mexico" is true, and the other statements are false.

In light of the opportunity costs, we can see that the opportunity cost of producing timber is lower in Canada, and the opportunity cost of producing a film is lower in Mexico.

Consequently, the statement "the opportunity costs for producing timber are lower in Canada than in Mexico" is true, and any remaining statements are false.

Therefore, Canada has an absolute advantage in timber creation, and Mexico has a comparative advantage in film production, and that implies that exchange between the two nations would be commonly worthwhile at a proportion of one unit of film to six units of timber.

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Explain two reasons why the bureaucracy is organized into departments. The bureaucracy is organized into departments for______.

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The bureaucracy is organized into departments for two main reasons: Specialization , Efficiency

Specialization: Bureaucracies are large organizations that deal with a wide range of responsibilities and tasks. By organizing into departments, the bureaucracy is able to create specialized areas of expertise that focus on specific areas of responsibility. This helps ensure that the bureaucracy is able to efficiently and effectively carry out its responsibilities, as each department can concentrate on its particular area of expertise.Efficiency: By organizing into departments, the bureaucracy is able to create a more efficient structure for carrying out its responsibilities. Departments are able to coordinate their efforts and share resources, which helps reduce waste and improve overall performance. Additionally, the departmental structure makes it easier for the bureaucracy to allocate resources and make decisions, as each department can provide input and guidance based on its specific area of expertise.

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a production possibilities frontier represents the possible combinations of two goods that can be produced in a certain period of time under the conditions of all the following except a. fully employed resources. b. a given state of technology. c. unemployed resources. d. constant prices.

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The combinations of two items that can be produced in a given amount of time with fully utilised resources and a certain level of technology are represented by a production possibilities frontier.

An easy definition of production

Producing something is the act of creating something out of components or raw materials. To put it another way, production uses inputs to produce an output that is fit for consumption—a good or product that has value for a customer or end-user.

What is the response from production?

Production is the process of combining immaterial (plans, knowledge) and material inputs to create something for utilisation (output). Creating a yield, a good, or a service is what it is all about.

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False or true. irrational exuberance is when companies have stock that is undervalued.

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The statement is false that irrational exuberance is when companies have stock that is undervalued, as in reality it is highly valued.

During the dot-com bubble of the 1990s, Alan Greenspan, the chairman of the Federal Reserve Board at the time, used the term "irrational exuberance" in a lecture at the American Enterprise Institute. The remark was taken to mean that there might be an overvaluation of the stock market.

Mania is characterised by irrational excitement. Investors lose sight of an asset's underlying value in the stock market when they are so certain that its price will continue to rise. Alan Greenspan, a former head of the Federal Reserve, first used the expression in 1996.

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Which term describes the science of designing machines and work settings to minimize injury and illness?A. roboticsB. ergonomicsC. business intelligenceD. functional area information systems

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A profession that applies theory, principles, data, and methods to design in order to optimize human well-being and overall system performance is called ergonomics

Which term best reflects the science behind creating tools and workspaces that reduce accident and disease risk? A profession that applies theory, principles, data, and methods to design in order to optimize human well-being and overall system performance is called ergonomics (also known as human factors). Ergonomics is a scientific discipline that focuses on understanding interactions between humans and other elements of a system.Merriam-Webster describes ergonomics as "an applied science concerned with planning and arranging items people use so that the people and things interact most efficiently and safely."A profession that applies theory, principles, data, and methods to design in order to optimize human well-being and overall system performance is called ergonomics (also known as human factors). By optimizing workspace arrangements and product design, such as placing your chair, keyboard, and monitor correctly, workplace ergonomics aims to prevent strain, fatigue, and injuries.

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Magic Company adds materials at the beginning of the process in Department A. The following information on physical units for Department A for the month of August is available.

Work in process, August 1 (57% complete with respect to conversion) 16,800

Started in August 121,100

Completed 121,100

Work in process, August 31 (78% complete with respect to conversion) 16,800 Required:

a. Compute the equivalent units for materials costs and for conversion costs using the weighted-average method.

b. Compute the equivalent units for materials costs and for conversion costs using the FIFO method

Answers

Materials = Complete Unit + Work in Process Inventory

= 121,100+ 16,800

= 137,900 Units

a) Calculation of Equivalent Units using weighted average method :-

Materials = Complete Unit + Work in Process Inventory

= 121,100+ 16,800

= 137,900 Units

Conversion Costs = Complete Units + 78% of ending Work in Process inventory

= 121,100+ 78% * 16,800

= 121,100+ 13104

= 134204 units

b) Calculation of Equivalent Units using FIFO Method.

Materials = Complete Units + ending work in process

Conversion Cost = Beginning Work in Process + Complete Units + Ending Work in Process

= (16,800*57%) + (121,100- 16,800) + (16,800*78%)

= 9576 + 104300 + 13104

= 126,980 units

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Lily and jayla are residents of new hampshire. They are involved in a car accident in maine. Lily suffers serious injuries that result in $100,000 in medical bills. Lily can sue jayla in.

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Lily suffers serious injuries that result in $100,000 in medical bills. Lily can sue Jayla in federal court due to diversity jurisdiction.

In the term of laws, Diversity jurisdiction generally can be defined as one way a federal court can obtain subject matter jurisdiction over a given case. In the Title 28, Section 1332 of the United States Code (28 U.S.C. § 1332(a)), Diversity jurisdiction is codified. The amount in controversy must exceed $75,000 and complete diversity of citizenship must exist, For a court to exercise diversity jurisdiction. If the plaintiff and defendant are not domiciled in the same state, Complete diversity of citizenship occurs.

The question above is incomplete, the complete question is:

Lily and Jayla are residents of New Hampshire. They are involved in a car accident in Maine. Lily suffers serious injuries that result in $100,000 in medical bills. Lily can sue Jayla in

a. federal court due to diversity jurisdiction.

b. federal court due to federal question jurisdiction.

c. an appellate court.

d. state court.

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Why does the government grant patents to some firms that develop new products?

Answers

The government grant patents to some firms that develop new products is to help it recoup the research and development costs.

What is development costs?

The costs a company incurs when investigating and producing a new product or solution are described as development costs. Generally speaking, expenses for research and development should be written off as soon as they are spent. The price of purchasing and developing a property, including engineering and legal fees, streets, roads, utilities, and the minimal amount of required administrative costs, is referred to as the "development cost."

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Relevant/ Irrelevant. The fair market value of old manufacturing equipment when deciding whether to replace it with new equipment (old equipment will be sold if new equipment is purchased).

Answers

Irrelevant deciding whether to replace it with new equipment old equipment will be sold if new expenses is purchased. The decision-making process disregards the book value of outdated equipment since it is a sunk expense.

The business has already incurred the cost and there are no other planned outlays of money. The cost of the new equipment is important when making a choice.  Sunk expenses, committed costs, and overheads are examples of irrelevant costs because they cannot be avoided. For any firm, there is no one right response because it frequently depends on the equipment. The price of the old machine is a cost that is not important when considering whether to buy a new one. an expense from the past that cannot be undone.

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you have $5 to spend on a vending machine snack. a pack of gum will cost you $2.50, and a chocolate bar will also cost you $2.50. if you choose to buy the pack of gum, the opportunity cost of the gum is:

Answers

The opportunity cost of buying a pack of gum is not buying a chocolate bar, which costs the same amount, $2.50.

Opportunity cost refers to the cost of an elective that should be provided up to seek after a specific activity or choice.

For this situation, the opportunity cost of buying a pack of gum for $2.50 is the worth of the chocolate bar that can never again be bought, as the aggregate sum to spend is $5.

In the event that the gum is bought, there may be $2.50 left, which isn't sufficient to purchase a chocolate bar that likewise costs $2.50. The opportunity cost of the gum is the worth of the chocolate bar, which is additionally $2.50.

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The market-product focus and goal setting part of the planning phase of the strategic marketing process includes which of the following? Multiple Choice testing the market evaluating the marketing program developing a mission statement h! market segmentation testing the product

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Market segmentation testing of the product is part of the market-product focus and goal-setting phase of the planning phase of the strategic marketing process.

Market segmentation in marketing is the division of prospective customers into groups or segments with comparable needs and reactions to marketing efforts. Market segmentation enables companies to target different client groups that have different perspectives on the overall value of a given commodity or service. Market segmentation identifies particular consumer demographics so that products and brands can be developed to appeal to them. Markets can be divided in a variety of ways, such as geographically, demographically, or behaviorally. Market segmentation helps organisations reduce risk by identifying the products that are most likely to capture a piece of a target market and the most efficient methods for marketing and distributing those products.

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