World Languages
An advertising company wishes to plan its advertising strategy in three different media television, radio and magazines. The purpose of advertising is to reach as large a number of potential customers as possible. Following data has been obtained from market survey: Television Radio Magazine I Magazine IICost of an advertising per unit Br30,000 Br20,000 Br15,000 Br10,000No. of potential customers reached per unit 200,000 600,000 150,000 100,000No. of female customers reached per unit 150,000 400,000 70,000 50,000The company wants to spend no more than br450, 000 on advertising. Following are the further requirements that must be met: (i) at least 1million exposures take place among female customers(ii) advertising on magazines be limited to br150,000(iii) at least 3 advertising units be bought on magazine I and 2 units on magazine II and(iv) the number of advertising units on television and radio should each be between 5 and 10Formulate an LPM for the problem