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Why is it important to conduct market research on your target audience before building your marketing plan?
a)Newspapers and magazines will give you a discount on advertisements if you show them your research.
b)You need to consider who your potential customers are before deciding on marketing strategies.
c)Customers enjoy sharing their opinions, so market research will make your product sell more.
d)It doesn't matter which one you do first
Answer:
B
Explanation:
Marketing strategies vary in effectiveness depending on what kind of customer you're trying to sell to. A product that is designed for the younger generation wouldn't sell that well in a newspaper, a medium that is mostly used by older consumers.
Which type of website would be most useful for a high school student who is creating a career plan?
a website with job statistics, such as careeronestop.org
a government website describing laws, such as irs.gov
a specific college website, such as UCLA.edu
a public website that anyone can add to, such as wikipedia.org
A website which would be most useful for a high-school student who is creating a career plan is: A. a website with job statistics, such as careeronestop.org
What is a website?A website is a collective name which connotes a series of webpages that are interconnected or linked together with the same domain name, so as to provide certain information to end users.
In this scenario, a website which would be most useful for a high-school student who is creating a career plan is a website with information on job statistics, such as careeronestop.org.
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Sharon realizes that she needs additional research before she approaches potential investors. What kind of research should she do to effectively evaluate her potential business opportunity?
A. Conduct market research to determine whether her business idea is a business opportunity that meets a consumer need or want.
B. Discuss the situation with her cousin who has shopped at the local bakery a few times.
C. Discuss the situation with a family friend who has money and might want to invest in her idea.
D. Analyze a national chain that sells pies and model her new business after it. This will save time and money that would otherwise be spent on independent research and planning.