what is marketing planing

Answers

Answer 1

Answer:

The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.

Answer 2

Answer:

Marketing planning is a part of a design to achieve a goal. The marketing plan contains an action plan (who does, what and when) and a vision, strategic objectives, goals, and objectives


Related Questions

which situation would normally involve long-term financing?

Answers

Which of the following would normally involve long-term financing?

Purchase of modern equipment;
Long-term financing is used for major purchases that are financed for a time period greater than one year such as new product development, building or purchasing new facilities, and replacing capital equipment.

Market equilibrium is the _____ between businesses and consumers.

Answers

Answer:

A.compromise

Explanation:

:) hope its help

7 thousand shares of treasury stock of Marker, Inc., previously acquired at $14 per share, are sold at $20 per share. The entry to record this transaction will include a

Answers

Based on the information given the entry to record this transaction will include a credit to  additional paid-in capital for $42,000.

Marker, Inc. Journal entry

Debit Cash $140,000

(7,000 shares×$20 per share)

Credit Treasury stock $98,000

(7,000 shares×$14 per share)

Credit Additional paid-in capital - treasury stock $42,000

[($20-$14)×7,000 shares]

(To record treasury stock)

Inconclusion the entry to record this transaction will include a credit to  additional paid-in capital for $42,000.

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The hedge ratio of a call option is
A) A positive constant
B) Negative and larger than -1
C) Positive and larger than 1
D) Positive and smaller than 1

Answers

Answer:

A positive constant

Explanation:

the hedge ratio cimparez the amount of a position that is hedged to the entire position

2. The case says that Kayem Foods is not meeting its profit targets. Why is it difficult for this firm to make money in this market?

Answers

Companies often set target for themselves.  The reasons why it is difficult for this firm to make money is that;

As a result of poor demand for the products It can be also be like due to the power  or prestige gained over the years by the supermarkets is depreciating.This can be due to the small price margin or the price competition from other manufacturers.Losses encountered via the issue of  Private LabelPoor marketing and advertisement strategy and poor budget allocation for it.

Kayem Foods is a very popular brand. It is known to be a 4th generation family owned business. It has it headquartered in Chelsea, MA.

It is commonly known in the world to be the biggest processed meat company that is found in New England.  They are based on natural casing, fully cooked and fresh sausage etc.

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Lexie, a marketing manager, regularly interviews candidates for her team. Because Lexie is a

people person, and her department is built on teamwork, when she interviews candidates for a

job, she tries to get to know the candidates as people. She always begins by saying, "Tell me

about yourself," and based on what the candidate says, she lets the conversation unfold for 30

to 60 minutes per session.

Questions

i) How does Lexie’s current interview technique limit her effectiveness as an interviewer?


[3 marks]

ii) Lexie also wishes to contact people or organizations as referees for job candidates to fill

strategic positions in the organizations. Discuss two to three limitations of referee reports

placed on management or organizations for job candidates. How do organizations cope

with this burden?


[4 marks]

iii) The human resource department at Lexie’s organization is preparing to formulat

Answers

Lexie's interviews are not as effective because she does not care about the professional training of the people she will hire, which can have serious consequences on the operation of the company. On the other hand, the referral system would also hinder the operation of the company because the skills or abilities of the employees are not verified.

When we do a recruitment process, we must have several aspects in common to hire or dismiss a job applicant. Among the aspects that must be taken into account are:

Work experience.Vocational training.Other experiences.

Following the foregoing, the person in charge of the selection process must objectively select the candidate who best fits a job based on her experience or professional training.

According to the above, Lexie is limiting her liability because she only looks at aspects of the applicants' personal lives without evaluating their ability to perform a job. Additionally, you should carry out some tests on the applicants to verify their work capabilities.

On the other hand, in the referral system, she has several limitations because she accepts the criteria of another individual or organization to hire a person without herself evaluating him to fit the job that she requires.

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Which is a TRUE statement about how profit can be an incentive for entrepreneurs?
A
Profit outweighs the risks of opening a business.
B
Profit can increase competition in a market economy.
С
Profit encourages shareholders to open their own businesses.
D
Profit makes the gap between the rich and poor more noticeable.

Answers

The true statement regarding the profit of an entrepreneur is D. makes the gap between the rich and poor more noticeable.

Profit simply means the gain that's derived from the sale of a particular commodity. It should be noted that profit is the difference between the total revenue and the total cost.

It should be noted that profit can be an incentive for entrepreneurs as makes the gap between the rich and poor more noticeable.

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Answer:

A

Explanation:

I had just got that question wrong but the correct answer is A.

At the beginning of the year, The Mann Corporation, a private entity, decided to go public.
A charter of incorporation was constructed which authorized the sale of 10 million shares of $8 par value common stock, 100,000 shares of $800 par value, 8% preferred stock, and 200,000 shares of $40 no-par-value convertible preferred stock.
The following shares were sold as part of the firm's initial public offering:
* 1,000,000 shares of common stock at $80 per share.
* 100,000 shares of $800 par value, 8% preferred stock at $840 per share.
* 100,000 shares of $40 convertible, no-par preferred stock at $440 per share.
At year-end, the full dividend was declared and paid on both preferred stock offerings.
Required
Using a spreadsheet, record the financial effects of the shareholders' equity transactions for The Mann Corporation for the year.
Enter amounts in thousands (i.e., $10,000,000 = $10,000). Use a negative sign with answers to indicate a reduction in an account balance.
The Mann Corporation
Transaction (in thousands)
Common
Shares IPO
8% Preferred
IPO
No-par
Preferred IPO
8% Preferred
Dividend No-par
Preferred
Dividend Balance
Sheet
Totals
Assets
Cash $Answer $Answer $Answer $Answer $Answer $Answer
Shareholders' Equity
Common Stock Answer Answer Answer Answer Answer Answer
APIC - Common Answer Answer Answer Answer Answer Answer
$100 Preferred Stock Answer Answer Answer Answer Answer Answer
APIC-Preferred Answer Answer Answer Answer Answer Answer
$5 Conv. Preferred Answer Answer Answer Answer Answer Answer
Retained Earnings Answer Answer Answer Answer Answer Answer
Total Shareholders' Equity

Answers

The financial effects of the Mann Corporation's shareholders' equity transactions are recorded as follows:

The Mann Corporation

Transactions (in thousands)

                  Common   8% Preferred  No-par Prefer-      8%    No-par  B/Sheet

                Shares IPO  Shares IPO     red IPO       Dividend Dividend  Totals  

Assets:

Cash             $80,000     $84,000    $44,000     ($6,400)  ($4,000) $197,600

Shareholders' Equity:

Common Stock                                                                                        $8,000 APIC- Common                                                                                      $72,000

8% Preferred Stock                                                                              $80,000

APIC- Preferred                                                                                      $4,000

$40 Conv. Preferred                                                                           $44,000

Retained Earnings                                                                              ($10,400)

Total Shareholders' Equity                                                              $197,600

Data and Calculations:

Authorized Shares:

10 million shares, Common Stock at $8 par value

100,000 shares, 8% Preferred Stock at $800 par value

200,000 shares, Convertible Preferred Stock of $40 no-par value

Analysis of Sales of Shares:

Cash $80 million Common Stock $8 million Additional Paid-in Capital-Common Stock $72 million, 1,000,000 shares issued at $80

Cash $84 million 8% Preferred Stock $80 million Additional Paid-in Capital-8% Preferred Stock $4 million 100,000 shares issued at $840

Cash $44 million Convertible Preferred Stock $44 million

Calculation of Dividends:

8% Preferred Dividend = $6,400,000 ($80 million x 8%)

$40 Convertible Preferred Dividend = $4,000,000 (100,000 x $40)

Thus, the calculation of the dividend of the $40 non-par Convertible Preferred Stock is based on the $40 x 100,000 shares in issue because the $40 is its implied dividend rate just as the 8% is the implied dividend rate of the 8% Preferred Stock.

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How does the value of the cars produced by the Japanese company within the United States impact the United States' Gross National Product (GNP), and why?

Answers

Answer:

:)

Explanation:

The cars it produces in the U.S. are added to U.S. GDP, but not U.S. GNP, as these cars use domestic factors of production (labor and resources), but are produced by a foreign nation. Conversely, the values are added to Japan's GNP, but not Japan's GDP.

Miguel's lab group is conducting an experiment that involves dissolving different amounts of sugar and salt in test tubes. Which safety procedure is the MOSTappropriate for this experiment?

Answers

Answer:

Use a lead apron to protect against radiation.

Explanation:

Help help help help help

Answers

D is the right answer

Define assets and liabilities and give an example

Answers

No entiendo el ingles me pueden decir como le cambio el idioma

Assets are things of value a person or company owns that provides an economic benefit to them e.g. machinery. Liabilities are what a person or company owes (debts) e.g. loan.

2. It is estimated that over 100,000 students will apply to the top 30 MBA programs in the United States this year. a. Using the concept of net present value and opportunity cost, explain when it is rational for an individual to pursue an MBA degree. b. What would you expect to happen to the number of applicants if the starting salaries of managers with MBA degrees remained constant but salaries of managers without such degrees decreased by 20 percent? Why?

Answers

It will be rational for an individual to pursue an MBA degree when the net present value (NPV) is positive.

In order for the individual to know if tp pursue the degree, the net present value should be calculated and when it's positive, then the degree should be pursued.

In a situation where the NPV is negative, the degree should not be pursued. When the starting salaries of managers with MBA degrees remained constant but salaries of managers without such degrees decreased by 20 percent, the number of applicants for the MBA degree will increase.

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Concord Company buys land for $49300 on 12/31/17. As of 3/31/18, the land has appreciated in value to $50200. On 12/31/18, the land has an appraised value of $51500. By what amount should the Land account be increased in 2018

Answers

Based on the information given, it can be noted that revaluation of assets isn't applicable to land. Therefore, the amount will be $0.

Revaluation of assets simply mean the change in the market value of assets. It can either be increasing or decreasing.

From the information given, the amount that the land account be increased in 2018 is $0 because revaluation of assets isn't applicable to land.

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Evaluating debt burden. Ted Phillips has a monthly take-home pay of $1,685; he makes payments of $410 a
month on his outstanding consumer credit (excluding the mortgage on his home). How would you
characterize Isaac's debt burden? What if his take-home pay were $850 a month and he had monthly credit
payments of $150?

Answers

1000 Bc I said so and ya

According to the the question, the debt safety ratio is 24.33% on the payment of $410 where on the payment of $150 the debt safety ratio is 17.65%.  

What do you mean by the debt safety ratio?

While your debt safety ratio measures your monthly consumer debt payments to your monthly take-home pay, your debt service ratio compares your total monthly loan payments to your gross monthly income.

This ratio primarily considers debt commitments, such as your mortgage, instalment, and personal responsibilities, that will not be paid off by the minimum needed payments within the next 10 months, and ignores current liabilities.

Debt safety ratio = Total monthly credit payment / monthly take home pay.

Therefore,

On the monthly credit payment = $ 410

Monthly take payment = $ 1685

Debt safety ratio = 410 / 1685 = 0.2433 = 24.33%.

Here,

On the monthly credit payment = $ 150

Monthly take payment = $ 850

Debt safety ratio = 150 / 850 = 0.1765 = 17.65%.

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#SPJ2

dentify the situation below that will result in a favorable variance. Multiple Choice Actual revenue is lower than budgeted revenue. Actual revenue is higher than budgeted revenue. Actual income is lower than expected income. Actual costs are higher than budgeted costs. Actual expenses are higher than budgeted expenses.

Answers

There are different ways firms generate revenues. The option that leads to favorable variance is when Actual revenue is higher than budgeted revenue.

Budget variance is known to be the difference between the budgeted amount of expense or revenue, and the actual amount.

The budget variance is said to becomes favorable when the actual revenue is higher than the budget or when the actual expense is less than the budget.

If revenue of a firm is higher than the budget or the actual expenses are less than the budget, this is known to be a favorable variance.

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Last year, Joan purchased a $1,000 face value corporate bond with an 11% annual coupon rate and a 25-year maturity. At the time of the purchase, it had an expected yield to maturity of 11.96%. If Joan sold
the bond today for $1,154.91, what rate of return would she have earned for the past year? Round your answer to two decimal places.

Answers

Joan's bond receivable has earned a 15.49% rate of return for the past year.

Data and Calculations:

Face value of the corporate bond = $1,000

Annual coupon rate = 11%

Maturity period = 25 years

Expected yield too maturity (YTM) = 11.96%

Current bond's price = $1,154.91

The rate of return earned since last year = 15.49% {($1,154.91 - $1,000)/$1,000}.

Thus, Joan's bond receivable has earned a 15.49% rate of return for the past year.

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Help help help hep help

Answers

If one’s income increases their aggregate demand Also increases as they both have direct relationship with each other.

I need help with writing a case analysis report. can someone please be of help?

Answers

Based on academic writing research, writing a case analysis report, you need to follow some specific steps, which begin with "Reading and Assessing the Case thoroughly."

Other steps you would need to take include the following:Focus your cases analysisDetect possible solutions or changes requiredChoose the best solutionComplete the case analysis

However, note that the case analysis report will have the following body:

IntroductionBackgroundEvaluation of the caseProposed solutionRecommendation.

Hence, in this case, it is concluded that writing a case analysis report requires you to follow specific steps.

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Which of the following statements is true regarding Laura, an individual taxpayer who dies in 2021 with a gross estate of $10,000,000?

a. No estate tax will be due if Laura has no prior year transfers.
b. For estates of any decedent passing away in calendar year 2020, the basic exclusion amount is $10,000,000.
c. Laura will owe estate tax because her estate is more than $5,000,000 in 2020.
d. Estate tax is due because $10,000,000 is less than Laura's basic exclusion amount.

Answers

Based on current tax laws, a. No estate tax will be due if Laura has no prior year transfers.

From the year 2018 to 2025:

Single taxpayer estates have a basic exemption of $11.58 million Married taxpayer estates have a basic exemption of $22.36 million

This means that if Laura's estate made no transfers in prior years, her estate would be below the exemption amount of $11.58 million and there would be no estate tax.

In conclusion, there would be no estate tax.

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Which of the following accounts would Carlo credit when a customer who bought three dozen pastries and muffins from his bakery paid $55 in cash?

Answers

Based on the nature of the transaction described above, the account that would be credited is Revenue

Revenue is the amount that is received when a person or company sells a good or service.

By selling the pastries, Carlo jus earned some revenue. This revenue should therefore be posted to the revenue account. When revenue increases - as it just did - it is credited.

In conclusion, Carlo should credit the Revenue account.

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Which of the following will shift the
LRAS Curve to the left?
A. increase quantity of laborers
B. decrease in quantity of laborers
C. increase quality of laborers

Answers

Answer: B

Explanation:

Please help for this question

Answers

Answer:

task based maybe ?

Explanation:

if it's correct than mark me brainliest

At a chip manufacturing plant, four technicians (A, B, C, and D) produce three products (Products 1, 2, and 3). This month, the chip manufacturer can sell 80 units of Product 1, 50 units of Product 2, and at most 50 units of Product 3. Technician A can make only Products 1 and 3. Technician B can make only Products 1 and 2. Technician C can make only Product 3. Technician D can make only Product 2. For each unit produced, the products contribute the following profit: Product 1, $6; Product 2, $7; and Product 3, $10. The time (in hours) each technician needs to manufacture a product is as follows(X means the technician can not produce the corresponding product). Each technician can work up to 120 hours per month. How can the chip manufacturer maximize its montly profit

Answers

The chip manufacturer can maximize the monthly profit by using the objective function: z = 6X₁ + 7X₂ + 10 X₃

An objective function is a function that has the goal of maximizing or minimizing the model's value based on the relationship between the variables in the function.

The term "decision variables" refers to a group of variables that are responsible for regulating the objective function.

The decision variable for the quantity of the product 1, 2, 3 manufactured can be expressed as:

X₁, X₂, X₃

The objective function used in maximizing the profit is:

z = 6X₁ + 7X₂ + 10 X₃

This is subjected to the constraint:

2X₁ + 3X₃  ≤  120     (Tech A time and manufacturing limitation)2.5X₁ + 3X₂  ≤  120  (Tech B time and manufacturing limitation)4X₂  ≤  120               (Tech C time and manufacturing limitation)3.5X₂  ≤  120            (Tech D time and manufacturing limitation)

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yared plc assembles and sells bicycles in bahir dar city. the company expects to sale 400 bicycles for br. 600 each in 2015. the total variable and fixed costs for there sales are br. 160,000 and 50,000 respective.
Required
a. how many bicycle should be sold for yared plc to each their breakeven point?
b. how many bicycle must be sold to earn a target operating in come of br. 90,000?
c. what amount of sales must yared plc have to earn a target net income of br. 63,000 they have a tax rate of 30 percent?

Answers

a. The number of units to be sold for Yared Plc to break-even is 250 units.

b. The number of units to be sold to earn a target operating income of br. 90,000 is 700 units.

c. The sales amount for Yared Plc to earn a target net income of br. 63,000 is 700 units.

Data and Calculations:

Sales units of bicycles = 400 units

Selling price per unit = br. 600

Total variable costs = br. 160,000

Unit variable cost = br. 400 (br. 160,000/400)

Contribution margin per unit = br. 200 (br. 600 - br. 400)

Fixed costs = br. 50,000

Tax rate = 30%

Net income = income after tax

= 1 - 30%

= 70%

a. The number of units to be sold for Yared Plc to break-even is given by Fixed Costs/Contribution margin per unit

= br. 50,000/br. 200

= 250 units.

b. The number of units to be sold to earn a target operating income of br. 90,000 is given as (Fixed Costs + Target Profit)/Contribution margin per unit

= (br. 50,000 + br. 90,000)/br. 200

= br. 140,000/br. 200

= 700 units.

c. The sales amount for Yared Plc to earn a target net income of br. 63,000 is (br. 50,000 + br. 63,000/(1 - 30%)/br. 200

= (br. 50,000 + br. 90,000)/br. 200

= br. 140,000/br. 200

= 700 units.

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Bren Company sold a car for $17,100. The cost of the car was $37,000 and the depreciation expense was recorded at 10% for five and a half years. What was the gain or loss on disposal?

Answers

The loss on the disposal of the car is $-16,200.

The first step is to determine the total depreciation on the car.

Depreciation expense = percentage depreciation x cost of the asset

$37,000 x 0.1 = $3700

The second step is to determine the book value of the car = cost of the car - depreciation

$37,000 - $3700 = $33,300.

The book value is greater than the selling price of the car, so there was a loss on the sale. The third step is to determine the gain on the sale.

Loss = $17,100 - $33,300  = $-16,200

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What are three differences between a public sector and public corporations?

Answers

Explanation:

Comparison Table Between Public Sector and Public Limited Company (in Tabular Form) Public sector companies are controlled by the state or central government. ... A public sector company is not listed in the share market. A public limited company is listed in the share market and also requires going for an IPO.

Roberto, Incorporated manufactures products A and B. Both products have a contribution margin ratio of 40%. What is the contribution margin per unit of the constrained resource for product B, if labor time is the constrained resource? multiple choice $2 per minute $3 per minute $6 per minute $8 per minute

Answers

The contribution margin per unit of the constrained resource for product B, if labor time is the constrained resource is $3 per minute.

Using this formula

Contribution margin per unit = Contribution per unit / Limiting Factor required per unit

Where:

Contribution per unit=$6

Limiting Factor required per unit=2

Let plug in the formula

Contribution margin per unit=$6/2

Contribution margin per unit=$3 per minute

Inconclusion  the contribution margin per unit of the constrained resource for product B, if labor time is the constrained resource is $3 per minute.

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Bondholders tend to offset the effects of selfish strategies implemented by shareholders by: Multiple Choice increasing the interest rate on monies loaned to the firm. agreeing to reduce the interest rate on existing loans. restructuring their loans to provide additional time to the firm to make repayment. agreeing to reduce the outstanding principal balances on their loans. subordinating their bankruptcy position to the shareholders.

Answers

It should be noted that bondholders offset the effects of selfish strategies that are implemented by shareholders by A. increasing the interest rate on monies loaned to the firm.

A bondholder simply means an individual that's owning a bond that was issued by the government or a public company.

The effects of selfish strategies that are implemented by shareholders are offset by increasing the interest rate on monies loaned to the firm.

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Question 1 of 15.
#1. Objective A: Left Turn
True False
Mark for follow up

Answers

True is ur answer I hope it helps you

Based on the question above, the correct answer goes thus:

True

Objectivity

To be objective implies that you State facts as it is devoid of your opinions. According to the available text, left turn is true

In conclusion, we can conclude that the correct answer is true

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