If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher Quality Score for Group of answer choices higher expected CTR more positive landing page experiences by searchers lower bounce rate ad relevance

Answers

Answer 1

Answer:

If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher Quality Score for

ad relevance.

Explanation:

Ad relevance is a component that gives an advertiser higher quality score.  It is an indication that the keyword is optimized to meet the customer's search query.  It shows how closely the ad matches the customer's search because a correlation exists between the keyword, the ad, and the post-click landing page.  It is paramount to achieve ad relevance in any pay-per-click advertising (PPC), otherwise called search engine marketing (SEM) or search advertising, to justify the ad costs.


Related Questions

Schneider Inc. had salaries payable of $61,400 and $90,700 at the end of Year 1 and Year 2, respectively. During Year 2, Schneider recorded $620,000 in salaries expense in its income statement. Cash outflows for salaries in Year 2 were:

Answers

Answer:

$590,700

Explanation:

We can determine the amount of Cash outflows for salaries in Year 2 by preparing a Salaries Payable T - Account.

Salaries Payable T - Account.

Debit

Ending Balance                                          $90,700

Cash (Balancing figure)                            $590,700

Total                                                           $681,400

Credit

Beginning Balance                                     $61,400

Income Statement                                   $620,000

Total                                                           $681,400

thus,

Cash outflows for salaries in Year 2 were $590,700.

What is the weighted average cost of capital if a business has a cost of equity of 11%, a yield on debt of 6%, a tax rate of 30%, 100 million market value of debt, and 250 million market value of equity

Answers

Answer:

9.028 %

Explanation:

weighted average cost of capital = cost of equity x weight of equity + cost of debt x weight of debt

where,

cost of equity = 11 %

cost of debt (consider after tax) = 6% x (1 - 0.30) = 4.20 %

weight of equity = 250 million ÷ 350 million = 0.71

weight of debt = 100 million ÷ 350 million = 0.29

therefore,

weighted average cost of capital = 11 % x 0.71 + 4.20 % x 0.29

                                                       = 9.028 %

what is another name for advertising?

Answers

Answer:

commercial,  message,  pitch

Explanation:

yes

Moonbeam Company manufactures toasters. For the first 8-months of 2017, the company reported the following operating results while operating at 75% of plant capacity:

Sales (350,000 units) $4,375,000
Cost of goods sold 2,600,000
Gross profit 1,775,000
Operating expenses 840,000
Net income $935,000

Cost of goods sold was 70% variable and 30% fixed; operating expenses were 80% variable and 20% fixed. In September, Moonbeam receives a special order for 21,600 toasters at $8.12 each from Luna Company of Ciudad Juarez. Acceptance of the order would result in an additional $3,100 of shipping costs but no increase in fixed costs.

Required:
a. Prepare an incremental analysis for the special order.
b. Should Moonbeam accept the special order? Why or why not?

Answers

Answer:

Moonbeam Company

a. Incremental Analysis:

Sales revenue:

Units of toasters (21,600 at $8.12)   $175,392

Variable costs (21,600 * $7.12)           153,792

Shipping costs                                         3,100

Total incremental costs                   $156,892

Incremental net income                    $18,500

b. Moonbeam should accept the special order.  It has the required capacity to deliver the additional toasters.  It will generate an incremental income of $18,500, which is better than nothing.  

Explanation:

a) Data and Calculations:

Sales (350,000 units) $4,375,000

Cost of goods sold       2,600,000

Gross profit                     1,775,000

Operating expenses        840,000

Net income                    $935,000

Operating capacity = 75%

Current sales = 350,000

Plant capacity = 466,667 units (350,000/75%)

                                                  Total           Per Unit

Sales (350,000 units)           $4,375,000    $12.50

Variable cost of goods sold = 1,820,000 ($2,600,000 * 70%)

Variable operating expense =  672,000 ($840,000 * 80%)

Total variable costs =           $2,492,000    $7.12

Net income =                         $1,883,000

Special Order:

Incremental Sales revenue

Units of toasters (21,600 at $8.12)   $175,392

Variable costs (21,600 * $7.12)           153,792

Shipping costs                                         3,100

Total incremental costs                   $156,892

Incremental net income                    $18,500    

As discussed in the lecture video, Crocs’ plastic molding and sandal design capabilities have provided the firm with only a temporary competitive advantage, as incumbent firms began selling sandals that were very similar to the Crocs’ clogs. Crocs lost its competitive advantage primarily because of ___________

Answers

Answer: c. competitor imitation

Explanation:

When a company makes a good product that people like and therefore brings in profit, other companies will copy that product if it is not protected by law so that they too can make profit as well.

This is what happened to the Crocs' clogs. Other companies imitated them and so Crocs lost their competitive advantage. This led to prices falling for such footwear as the supply increased. It is for this reason that companies try to get patents when they make a product.

How does the car insurance policy define insurance

Answers

Answer:

Insurance is an obligation of the insurer, confirmed by the insurance contract of the insurer with the policyholder, who arranges insurance for the benefit of the insured, towards the insured to mitigate the impact from the specified negative "loss event". The insurance only covers certain, pre-agreed insurance events that occur with a certain estimable probability. As such, the insurance does not affect the risk of the event or any damage, but only mitigates their impact.

Dan purchases a 1000 par value 10-year bond with 9% semiannual couponsfor 925. He is able to reinvest his coupon payments at a nominal rate of 7%convertible semiannually.Calculate his nom

Answers

Answer:

9.2%

Explanation:

Missing word "Calculate his nominal annual yield rate convertible semiannually over the ten-year period"

Semi annual coupon payments = 9% / 2 = 4.5%

Par value = 4.5% * 1,000 = $45

interest rate per period = r = 7% / 2 = 3.5%

Number of periods, n = 2 x 10 = 20

FV of all the coupons reinvested = 45 / r * [(1 + r)^n - 1]

FV of all the coupons reinvested = 45 / 3.5% * [(1 + 3.5%)^20 - 1]

FV of all the coupons reinvested = $1,272.59

Receipt of par value at the end of the 10 years = par value = 1,000

Total accumulated value at the end of 10 years =  $1,272.59 + 1,000

Total accumulated value at the end of 10 years = $2,272.59

Invested amount = $925

i = nominal interest convertible semi annually.

$925 * (1 + i / 2)^n = 2,272.59  

925 * (1 + i / 2)^20 = 2,272.59

i = 2 * [(2,272.59 / 925)^1/20 - 1]

I = 9.19%

I = 9.2%

So, his nominal annual yield rate convertible semiannually over the ten-year period is 9.2%

You are an economist studying the small country of Mardodus. As you look at the data, you see Mardodus has experienced an influx of updated technology to its manufacturing plants, service industry and the medical field in the last three years. This change boosted the growth of the country’s productivity by 75%, yet you see that wages have been very slow to respond to this growth. As you begin to analyze the natural unemployment rate for this time frame, what do you most likely discover?

Answers

Answer: Natural rate of unemployment will decrease because the productivity growth in the short term has passed up wage growth.

Explanation:

The natural unemployment rate simply means the lowest unemployment rate where the inflation in the economy is stable.

Based on the information given in the question, if the natural unemployment rate for this time frame.is analyzed, the natural rate of unemployment will reduce due to the fact that the productivity growth in the short term has passed up wage growth.

Assume the expected return on the market is 6 percent and the risk-free rate is 4 percent. What is the expected return for a stock with a beta equal to 2.00

Answers

Answer: 8%

Explanation:

This can be calculated using the Capital Asset Pricing Model. The formula of which is:

Expected return of stock = Risk free rate + Beta * (Expected return on market - Risk-free rate)

= 4% + 2 * (6% - 4%)

= 4% + 4%

= 8%

Salud Company reports the following information.
Selected Annual Income Statement Data Selected Year-End Balance Sheet Data
Net income $445,000 Accounts receivable increase $46,000
Depreciation expense 93,000 Prepaid expenses decrease 16,500
Gain on sale of machinery 23,600 Accounts payable increase 7,400
Wages payable decrease 3,700
Use the indirect method to prepare the operating activities section of its statement of cash flows for the year ended December 31.

Answers

Answer:

The Cash Flow statement is attached with this answer please find that

Explanation:

In the Indirect method the following adjustments are made in the net income for the period

Non cash AdjustmentsNon operating adjustmentsWorking capital changes

A complete answer is available in the attached file.

Equilibrium in financial markets occurs at an interest rate where the quantity of loanable funds demanded is

Answers

Answer: c. equal to the quantity of loanable funds supplied.

Explanation:

Equilibrium in any market occurs when the quantity demanded is equal to the quantity supplied and the loanable funds market are no different except that the quantity that is demanded and supplied in this market is the loanable funds and the price is the interest rate.

When the interest rate being offered by the financial institutions lending money is the same as the one being demanded by the people and companies who want loanable funds, the market is said to be in equilibrium.

Activity A B C D E F G H Time 5 3 7 6 7 3 10 8 a. Identify the critical path. b. How much time will be needed to complete this project

Answers

Answer:

Critical path = A-D-F-H

Duration = 22

Explanation:

Given:

Activity A B C D E F G H

Time 5 3 7 6 7 3 10 8

The objective is to identify the critical path and to find the time needed to complete this project

Solution:

The possible paths are as follows,

A-C-H = 5+7+8 =20

A-D-F-H = 5+6+3+8 =22

A-D-G = 5+6+10 = 21

B-E-G = 3+7+10 = 20

B-E-F-H = 3+7+3+8 = 21

a)

Critical is the path with the longest duration

Critical path =A-D-F-H

The duration is 22

b)

The duration to complete the project is as follows,

Duration = Length of critical path = 22

The ________ is the difference between merchandise imports and exports and a measure of a country's international trade in goods.

Answers

Answer:

balance of trade

Explanation:

Trade can be defined as a process which typically involves the buying and selling of goods and services between a producer and the customers (consumers) at a specific period of time.

Basically, trade can be categorized into two (2) main groups and these are;

I. Import: this involves bringing in goods from a foreign country to sell in a different (domestic) country.

II. Export: it involves the sales of goods produced in a domestic country to a foreign country.

In Economics, a balance of trade is a measure of the difference between merchandise imports and exports, as well as a country's international trade in goods. Thus, it's a measure of the difference between the monetary value of the import and export of goods of a country over a specific period of time.

You are considering two investment alternatives. The first is a stock that pays quarterly dividends of $0.32 per share and is trading at $27.85 per share; you expect to sell the stock in six months for $31.72. The second is a stock that pays quarterly dividends of $0.67 per share and is trading at $34.98 per share; you expect to sell the stock in one year for $36.79. Which stock will provide the better annualized holding period return?The 1-year HPR for the second stock is____%. The stock that will provide the better annualized holding period return is_____.A. Stock 1 B. Stock 2

Answers

Answer:

The 1-year HPR for the second stock is 12.84%. The stock that will provide the better annualized holding period return is Stock 1.

Explanation:

For First stock

Total dividend from first stock = Dividend per share * Number quarters = $0.32 * 2 = $0.64

HPR of first stock = (Total dividend from first stock + (Selling price after six months - Initial selling price per share)) / Initial selling price = ($0.64 + ($31.72 - $27.85)) / $27.85 = 0.1619, or 16.19%

Annualized holding period return of first stock = HPR of first stock * Number 6 months in a year = 16.19% * 2 = 32.38%

For Second stock

Total dividend from second stock = Dividend per share * Number quarters = $0.67 * 4 = $2.68

Since you expect to sell the stock in one year, we have:

Annualized holding period return of second stock = The 1-year HPR for the second stock = (Total dividend from second stock + (Selling price after six months - Initial selling price per share)) / Initial selling price = ($2.68+ ($36.79 - $34.98)) / $34.98 = 0.1284, or 12.84%

Since the Annualized holding period return of first stock of 32.38% is higher than the Annualized holding period return of second stock of 12.84%. the first stock will provide the better annualized holding period return.

The 1-year HPR for the second stock is 12.84%. The stock that will provide the better annualized holding period return is Stock 1.

Suppose that the inflation rate is 2% and the real terminal value of an investment is expected to be $82,500 in 4 years. Calculate the nominal terminal value of the investment at the end of year 4.

Answers

Answer: $89300.65

Explanation:

Based on the information given in the question, the nominal terminal value of the investment at the end of year 4 will be calculated thus:

Inflation rate = 2%

Real terminal value of investment = $82,500

Normal terminal value of investment will be:

= $82500 × (1+2%)⁴

= $82500 × (1 +0.02)⁴

= $82500 × 1.02⁴

= $89300.65

Cost accumulation is the determination of the dollar amounts of direct materials, direct labor and overhead costs, and cost measurement is the recognition and recording of costs. True False

Answers

Answer:

true......................

Kaskin, Inc., stock has a beta of 1.2 and Quinn, Inc., stock has a beta of .6. Which of the following statements is most accurate?
a. The expected rate of return will be higher for the stock of Kaskin, Inc., than that of Quinn, Inc.
b. The stock of Kaskin, Inc., has more total risk than Quinn, Inc.
c. The stock of Quinn, Inc., has more systematic risk than that of Kaskin, Inc.

Answers

Answer: a. The expected rate of return will be higher for the stock of Kaskin, Inc., than that of Quinn, Inc.

Explanation:

The beta of a stock measures its systematic risk which is its risk in relation to the market. With a higher systematic risk, there would be a higher expected return to compensate for this risk.

The beta is used to calculate the expected return in the CAPM formula:

Expected return = Risk free rate + Beta * Market premium

Note how the higher the beta, the higher the expected return based on the above formula.

Union Local School District has bonds outstanding with a coupon rate of 3.9 percent paid semiannually and 16 years to maturity. The yield to maturity on these bonds is 4.2 percent and the bonds have a par value of $5,000. What is the price of the bonds

Answers

Answer:

Thx foe tge points lol

Explanation:

✨✋

Down and Out Co. operates an executive placement service for corporate executives displaced by corporate restructuring. Its monthly total cost of cases is given by TC = 25 Q 1/2 + 2,500; the average cost at a caseload of 25 attempted placements per month is:

Answers

Answer:

The average cost at a caseload of 25 attempted placements per month is 105.

Explanation:

The total cost function given in the question first correctly stated as follows:

TC = 25Q^1/2 + 2,500 ................ (1)

A caseload of 25 attempted placements implies that:

Q = 25

Substitute Q = 25 into equation (1), we have:

TC = (25 * 25^(1/2)) + 2,500 = 2,625

The average cost (AC) can now be calculated as follows:

AC = TC / Q = 2,625 / 25 = 105

Therefore, the average cost at a caseload of 25 attempted placements per month is 105.

The Hi-Stakes Company has a number of importing and exporting transactions. Importing activities result in payables and exporting activities result in receivables. (LCU represents the local currency unit of the foreign entity.)

Required:
If the direct exchange rate increases, does the dollar weaken or strengthen relative to the other currency? If the indirect exchange rate increases, does the dollar weaken or strengthen relative to the other currency?

Answers

Answer:

The Hi-Stakes Company

a. If the direct exchange rate increases, the dollar strengthens relative to the other currency.

b. If the indirect exchange rate increases, the dollar also strengthens relative to the other currency.

Explanation:

When the exchange rate increases, it means that more of the other currency is required in order to embark on importing and exporting transactions.  However, the increases will weaken the ability of the importing currency to afford the dollar-based goods, which have then being made more expensive.

For each of the following scenarios, identify the number of firms present, the type of product, and the appropriate market model.

a. A large city has lots of small shops where people can buy sweaters. Each store's sweaters reflect the style of that particular store. Additionally, some stores use higher-quality yarn than others, which is reflected in their price.
b. There are hundreds of high school students in need of algebra tutoring services. Dozens of companies offer tutoring services; parents view the quality of the tutoring at the different companies to be largely the same.
c. Only three airlines fly from San Francisco to Medford, Oregon. No new airline will enter this market, because there are not enough customers to share among four or more airlines without each one experiencing substantially higher average costs. Consumers view all airlines as providing basically the same service and will shop around for the lowest price.
d. The government has granted a patent to a drug company for an experimental AIDS drug. That company is the only firm permitted to sell the drug.

Answers

Answer:

a. large number of firms, they have differentiated products, and this is a monopolistic market model

b. large number of firms, they have standardized products, and this is a perfectly competitive market model

c. few number of firms, they have standardized products, and this is an oligopolistic market model

d. one number of firms, they have a single products, and this is a monopoly

Explanation:

a. This first question is a monopolistic competition. this is because it has the following characteristics:

It has large number of firms, the products here are differentiated, there is no entry cost and also no exit cost in the long run. Entereing the market is challenging

b. this is a perfect competition, the characteristics are large number of firms, the products are identical and the entry and exit in the market is easy

c. this market is an oligopoly. it has a few firms, the products can be identical or they can be differntiated, and it has barriers to entry from what we have seen here.

d. this market is a monopoly. the firm is a single one, and due to the patent there are no new entries for any other firm.

The current price for a good is ​$​, and units are demanded at that price. The price elasticity of demand for the good is . When the price of the good drops by percent to ​$​, consumer surplus _______ increases decreases by ​$ nothing. ​(Enter your response to the nearest​ penny.)

Answers

Answer:

Consumer surplus decreases by $180.

Explanation:

Current consumer surplus =  $25 * 90 unit = $2250

If the price of goods drop to $23 then the new consumer surplus will be

$23 * 90 units = $2070

The change in consumer surplus is $180 .

What is the effective annual interest rate of an investment that pays 14.75% per year with a compound frequency n= 2? (Answer percentage rounded to second decimal place).

Answers

Answer:

15.29%

Explanation:

r = Interest rate = 14.75%

m = Number of times compounding in a year = 2

Effective Annual Rate = (1 + r/m)^m - 1

Effective Annual Rate = (1 + 0.1475/2)^2 - 1

Effective Annual Rate = 1.07375^2 - 1

Effective Annual Rate = 1.1529390625 - 1

Effective Annual Rate = 0.1529391

Effective Annual Rate = 15.29%

So, the effective annual interest rate of the investment is 15.29%

What is the change in net income if fixed cost of $20,000 can be avoided and Frannie could rent out the factory space no longer in use for $20,000?

Answers

Answer:

Note The full question is attached as picture below

1). Purchasing cost = 10,000* $18

Purchasing cost = $180,000

Making cost = Direct material + Direct labor + Variable overhead

Making cost = $65,000 + $55,000 + $30,000

Making cost = $150,000

Difference in cost (Per unit) = ($180,000-$150,000) / 10,000\

Difference in cost (Per unit) = $3

Change in net income = $180,000 - $150,000

Change in net income = $30,000 (Decrease)

2. Purchasing cost = 10,000*$18

Purchasing cost = $180,000

Making cost = Direct material + Direct labour + Variable overhead + Fixed overhead

Making cost = $65,000 + $55,000 + $30,000 + $20,000

Making cost = $170,000

Difference in cost (per unit) = ($180,000 - $170,000) / 10,000

Difference in cost (per unit) = $1

Change in net income (decrease) = $170,000 - $180,000

Change in net income (decrease) = $10,000

3. Purchasing cost = $180,000 - $20,000

Purchasing cost = $160,000

Making cost = Direct material + Direct labour + Variable overhead + Fixed overhead

Making cost = $65,000 + $55,000 + $30,000 + $20,000

Making cost = $170,000

Change in net income = $170,000 - $160,000

Change in net income = $10,000 (increase)

Suppose you buy 30 of the September corn futures contracts at the last price of the day. One month from now, the futures price of this contract is 464.5, and you close out your position. Calculate your dollar profit on this investment

Answers

Full question attached

Answer and Explanation:

If you buy 30 of the September corn futures contract at the closing price of 472.00(refer to the chart in picture attached)

Your total buying value = 30×472.250=14167.5

Since one month from now the corn futures contract is 464.5

Total value of your corn futures now= 30×464.5= 13935

Profit/loss=13935-14167.5= -232.5

Therefore you make a loss of $232.5

Summit Services Co. offers its services to individuals desiring to improve their personal images. After the accounts have been adjusted at May 31, the end of the fiscal year, the following balances were taken from the ledger of Summit Services: Fees Earned $1,150,000 Dividends 5,000 Rent Expense 200,000 Retained Earnings 450,000 Supplies Expense 19,300 Wages Expense 915,000 Miscellaneous Expense 31,900
Journalize the four entries required to close the accounts.

Answers

Answer: See explanation

Explanation:

The journal entry will be prepared thus:

May 31:

Dr Fees earned $1,150,000

Dr Retained earnings $16,200

Cr Rent Expense $200,000

Cr Supplies expense $19,300

Cr Wages expenses $915,000

Cr Miscellaneous expense $31,900

May 31:

Dr Retained earnings $5000

Cr Dividend $5000

Bonita Industries constructed a building at a cost of $14400000. Weighted-average accumulated expenditures were $5620000, actual interest was $566000, and avoidable interest was $272000. If the salvage value is $1120000, and the useful life is 40 years, depreciation expense for the first full year using the straight-line method is

Answers

Answer:

$338,800

Explanation:

Cost of the building = $14400000

Average accumulated expenditures =  $5620000

Actual interest = $566000

Avoidable interest =  $272000

Salvage value = $1120000

Useful life = 40 years

Depreciation expense for the first full year:

= ((Cost of the building + Avoidable interest) - Salvage value) / Useful life

= (($14400000 + $272000) - $1120000) / 40

= ($14672000 - $1120000) / 40

= $13552000 / 40

= $338,800

Part A. Identify the following users of accounting information as either an internal (I) or an external (E) user.
______ 1. Shareholders
______ 2. Creditors
______ 3. Nonexecutive employee
______ 4. Research and development director
______ 5. Purchasing manager
______ 6. Human resources director
______ 7. Production supervisors
______ 8. Distribution managers
Part B. Identify the following questions as most likely to be asked by an internal (I) or an external (E) user of accounting information.
______ 1. What are the costs of our service to customers?
______ 2. Should we make a five-year loan to that business?
______ 3. Should we spend further research on our product?
______ 4. Do income levels justify the current stock price?
______ 5. What are reasonable payroll benefits and wages?
______ 6. Which firm reports the highest sales and income?
______ 7. What are the costs of our productâs ingredients?

Answers

Answer:

Part A

1. Shareholders

Identification: External user

2. Creditors

Identification: External user

3. Non-executive employee

Identification: External user

4. Research and development director

Identification: Internal user

5. Purchasing manager

Identification: Internal user

6. Human resources director

Identification: Internal user

7. Production supervisors

Identification: Internal user

8. Distribution managers

Identification: Internal user

Part B

1. What are the costs of our service to customers?

Identification: Internal user

2. Should we make a five-year loan to that business?

Identification: External user

3. Should we spend further research on our product?

Identification: Internal user

4. Do income levels justify the current stock price?

Identification: External user

5. What are reasonable payroll benefits and wages?

Identification: Internal user

6. Which firm reports the highest sales and income?

Identification: External user

7. What are the costs of our productâs ingredients?

Identification: Internal user

8. In the short run, there is a negative relationship between inflation and employment. A: True B. False​

Answers

Answer: False

In the short-run, inflation and unemployment are inversely related; as one quantity increases, the other decreases. In the long-run, there is no trade-off. In the 1960's, economists believed that the short-run Phillips curve was stable.

Explanation:

https://courses.lumenlearning.com/boundless-economics/chapter/the-relationship-between-inflation-and-unemployment/

relationship between short and long run in Philips curve

Answers

Answer:

In the short-run, inflation and unemployment are inversely related; as one quantity increases, the other decreases. In the long-run, there is no trade-off. In the 1960's, economists believed that the short-run Phillips curve was stable.

Explanation:

https://courses.lumenlearning.com/boundless-economics/chapter/the-relationship-between-inflation-and-unemployment/

Other Questions
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