Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.

Answers

Answer 1

Explanation:

Social media has become an advantageous way for companies to carry out advertising, this is due to the high insertion of people in these media, which has more and more space in people's lives.

Exercising communication on social networks is a positive relationship marketing, where there is greater flexibility in communication, greater engagement, less response time, etc.

An example of a social media ad integrated with other media are perfume campaigns, where brands send samples as gifts to digital Instagram influencers to repost on their pages with thousands of followers, which is configured in an advertising exchange that generates a lot audience for brands.


Related Questions

Nichols Inc. is considering a project that has the following cash flow data. What is the project's IRR? Note that a project's IRR can be less than the cost of capital or negative, in both cases it will be rejected.

Year 0 1 2 3 4 5
Cash flows −$1,250 $325 $325 $325 $325 $325

Answers

Answer:

9.43%

Explanation:

The computation of the internal rate of return is calculated by using the spreadsheet which is shown in the attachment

The internal rate of return is the return at which the net present value comes to zero i.e.

Net present value = 0

initial investment = Present value of cash flows after taking the discounting factor

After solving the given problem, the internal rate of return is 9.43%

The ratio of profit, cost of material and labour in the production of an article is 5:7:13 respectively. If the cost of material is 840 more than that of labour, find the cost of producing the article​

Answers

Answer:

Explanation:

SOLUTION: The ratio of the profit, cost of materials and labour in the production of an article is 5 : 7: 13 respectively. If the cost of materials is GH¢ 840 more than that of labour. fin

The ratio of the profit, cost of materials and labour in the production of an article is 5 : 7: 13 respectively. If the cost of materials is GH¢ 840 more than that of labour. find the total cost of producing the article.

Note: GH¢ stands for Ghana Cedis

   The problem formulation is  HEAVILY  INCORRECT.

One part of the condition says that the cost of materials and the labor are  7x  and  13x  respectively,

where x is their common measure,  a positive value.

The other part says that the cost of materials  (7x)  is  840  MORE  than that of labor  (13x).

           It can not be so,  BECAUSE  it can  NEVER  be so.

 

I HOPE THIS WILL HELP YOU

MARK ME AS BRAIN LIST IF MY ANSWER IS HELP FUL

Which of the following is NOT true about posting the cash receipts journal information at the end of the month? a.Total the amount columns, prove the total of debits equal to credits, and rule the columns. b.Post the individual amounts from the General Credit column to the appropriate general ledger accounts. c.Insert the date in the Date column and "CR" and the page number in the Posting Reference column of each ledger account. d.Post each column total except the General Credit column total to the general ledger accounts.

Answers

Answer:

The Cash Receipts Journal

The statement that is NOT true about posting the cash receipts journal information at the end of the month is:

b.Post the individual amounts from the General Credit column to the appropriate general ledger accounts.

Explanation:

A company's cash receipts journal is one of the specialized journals.  It is exclusively used for recording only the cash inflows to the company during the period.  All the cash inflows are initially recorded in this journal, where the transactions are analyzed in columns.  At the end of the month, the reconciled totals from the amount columns are posted to the ledger.  The columns maintained in the cash receipts journal include the general debit column, sales discount debit column, accounts receivable, sales, other accounts, and cost of goods sold/inventory columns.

Answer:

D on Cengage

Post the individual amounts from the General Credit column to the appropriate general ledger accounts.

Explanation:

International Business, Inc. (IBI), agrees to assume a debt of Southern Export Company to First National Bank. This promise is for the benefit of IBI. To be enforceable, the promise must be in writing if the debt is for Group of answer choices

Answers

Complete Question:

International Business, Inc. (IBI), agrees to assume a debt of Southern Export Company to First National Bank. This promise is for the benefit of IBI. To be enforceable, the promise must be in writing if the debt is for O $5,000.none of the above. $50. $500.

Answer:

none of the above.

Explanation:

The choices do not provide any clue for further explanation.  However, one can identify that the promise to assume a debt is a contract.   For most business contracts to be enforceable, there is the need for the promise to be in writing.  This provides a documented evidence which can be tendered in the court of law.  It is a known adage that a short pen is greater than a long memory.  So, exchange of promises or consideration is better done in writing form than orally.

Which of the following are examples of variable cost?
(select 3 answers)

a. a radio ad
b. hourly employees
c. the yarn used to make a scarf
d. rent of an office space
e. the shampoo used to groom pets
f. internet services​

Answers

Answer:

Which of the following are examples of variable cost?

hourly employees

Variable costs vary directly and proportionally to variations in the level or volume of business activity. Examples of variable costs include options (c), (d), and (e).

What is a variable cost?

A variable cost is a corporate and business expense that varies in relation to the amount of product or service produced or sold.

Variable costs rise or fall in relation to a company's production or sales volume, rising as production increases and falling as production drops.

As a result, variable expenses include the yarn required to manufacture a scarf, the rent for office space, and the shampoo used to groom dogs.

For more information about variable costs, refer below

https://brainly.com/question/14083670

"The primary criteria for a person to be appointed to a securities industry arbitration panel is that the person be:"

Answers

Answer:

Disinterested

Explanation:

Arbitration panel is a group of adjudicators that meet to resolve disputes between parties.

The panel can be made up of one person or a group of two or more people.

Adjudicators are usually experts in a particular field related to the issue under dispute.

The analyse the situation and present recommendation to the parties in the dispute.

The primary criteria for being a part of an arbitration panel is that one has to be disinterested.

They must not have any connection to the parties involved in the dispute.

Valentine is a producer in a monopoly industry. Her demand curve and total cost curve are given as follows: Q = 160 - 4P ; TC = 4Q. The price of her product will be:

Answers

Answer: b) $22

Explanation:

A Monopoly will maximise output where Marginal Revenue equals Marginal cost.

Marginal revenue (MR) is the differential of Total revenue.

= (dTR/dQ )  40Q - 0.25Q^2

= 40 - 0.5Q

Marginal Cost is the differential of Total cost.

= dTC/dQ

= 4

MR = MC

40 - 0.5Q = 4

36 = 0.5Q

Q = 72 units is the maximising quantity.

Price

Q = 160 - 4P

72 = 160 - 4P

4P = 160 -72

4P = 88

P = $22

The following information is available for Fuller Manufacturing Company for the month ending October 31:_______.
Cost of direct materials used in production $1,323,600
Direct labor 1,680,000
Work in process inventory, October 1 455,300
Work in process inventory, October 31 378,100
Total factory overhead 3,544,200
Determine Fuller Manufacturing's cost of goods manufactured for the month ended October 31.

Answers

Answer:

$6,625,000

Explanation:

Direct material $1,323,600

Direct labor. $1,680,000

Total factory overhead. $3,544,200

Add: Opening work in process inventory $455,300

Less: Closing work in process inventory ($378,100)

Costs of goods manufactured $6,625,000

In December Year 4, Mill Co. began including one coupon in each package of candy that it sells and offering a toy in exchange for $.30 and one coupon. The toys cost Mill $.80 each. Eventually, 70% of the coupons will be redeemed. During December, Mill sold 100,000 packages of candy and 15,000 coupons were redeemed. In its Year 4 income statement, what amount should Mill report as Premium Expense?

Answers

Answer:

$35,000

Explanation:

Sine Mill expects that 70% of the coupons will be redeemed, their premium expense should equal 70% x 100,000 packages x ($0.80 - $0.30) = $35,000

the journal entry to record the issuing of the discount coupons should be:

Dr Premium (or toy coupons, or marketing) expense 35,000

    Cr Toy coupons liability 35,000

Since 15,000 were redeemed in December, the adjusting entry should be:

December 31, year 4

Dr Toy coupons liability 7,500

    Cr Toys inventory 7,500

g. How does the equation for valuing a bond change if semiannual payments are made? Find the value of a 10-year, semiannual payment, 10% coupon bond if the nominal rd 13%. Ehrhardt, Michael C.. Corporate Finance: A Focused Approach (p. 236). Cengage Learning. Kindle Edition.

Answers

Answer:

$834.73

Explanation:

the market value of the bonds is calculated by adding the present value of its maturity value (face value) + the present value of its coupon payments. The discount rate will be the market rate instead of the coupon rate:

PV of face value = $1,000 / (1 + 6.5%)²⁰ = $283.80

PV of coupon payments = $50 x 11.01851 (PV annuity factor, 6.5%, 20 periods) = $550.93

the bond's market value = $283.80 + $550.93 = $834.73

Company A is considering a merger with Company B. A has 43,000 shares outstanding at a market price of $32 a share. B has 12,800 shares outstanding priced at $44 a share. The merger is expected to create $5,400 of synergy. What will be the total value of the merged firm?
A) $568,600
B) $1,376,000
C) $446,073
D) $563,200
E) $1,381,400

Answers

Answer: $1381400

Explanation:

From the question, we are informed that Company A is considering a merger with Company B and that A has 43,000 shares outstanding at a market price of $32 a share while B has 12,800 shares outstanding priced at $44 a share and the merger is expected to create $5,400 of synergy.

The total value of the merged firm will be:

= (43,000 × $32) + (12,800 × $44) + $5,400 - $563,200

= $1,376,000 + $563,200 + $5,400 - $563,200

= $1,944,600 - $563,200

= $1,381,400

Problem 16-4 Break-Even EBIT [LO1] Round Hammer is comparing two different capital structures: An all-equity plan (Plan I) and a levered plan (Plan II). Under Plan I, the company would have 195,000 shares of stock outstanding. Under Plan II, there would be 145,000 shares of stock outstanding and $2.9 million in debt outstanding. The interest rate on the debt is 7 percent, and there are no taxes. a. If EBIT is $475,000, what is the EPS for each plan? (Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) b. If EBIT is $725,000, what is the EPS for each plan? (Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) c. What is the break-even EBIT? (Do not round intermediate calculations. Enter your answer in dollars, not millions of dollars, e.g., 1,234,567.)

Answers

Answer:

a)

under plan I:

EBIT = $475,000

net income = $475,000

EPS = $475,000 / 195,000 stocks = $2.44

under plan II:

EBIT = $475,000

net income = $475,000 - ($2,900,000 x 7%) = $272,000

EPS = $272,000 / 145,000 stocks = $1.88

b)

under plan I:

EBIT = $725,000

net income = $725,000

EPS = $725,000 / 195,000 stocks = $3.72

under plan II:

EBIT = $725,000

net income = $725,000 - ($2,900,000 x 7%) = $522,000

EPS = $522,000 / 145,000 stocks = $3.60

c)

in thousands

EBIT / 195 = (EBIT - $203) / 145

145EBIT = 195EBIT - $39,585

50EBIT = $39,585

EBIT = $39,585 / 50 = $791.7 x 1,000 = $791,700

The financial staff of Cairn Communications has identified the following information for the first year of the roll-out of its new proposed service.

Projected sales $18 million
Operating costs (not including depreciation $ 9 million
Depreciation $ 4 million
Interest expense $ 3 million

The company faces a 40% tax rate. What is the project's operating cash flow for the first year (t=1)?

Answers

Answer:

$7,000,000

Explanation:

The project"s operating cash flow is calculated below

Sales. $18,000,000

Less: operating cost. ($9,000,000)

Less: depreciation. ($4,000,000)

Operating income taxes $5,000,000

Less: Tax at 40% on EBIT ($2,000,000)

Operating income after taxes

$3,000,000

Add back depreciation. $4,000,000

Operating cash flow $7,000,000

The current yield is defined as the annual interest on a bond divided by par value true or false?

Answers

Answer: False

Explanation:

The Current Yield is calculated by dividing the annual interest on a bond by the current price and not the par value. This way the current price of the bond is the one that matters.

The Current Yield is calculated based on the logic of what the investor can expect as returns for purchasing the bond at the current rate and then holding it for a year or less and so is not the return that can be expected if the bond is held till maturity.  

To accomplish U.S. objectives, the national security strategy guides the coordination of the instruments of national power which include _____.
a. the military
b. economics c. diplomacy d. information

Answers

Answer:

a. the military

b. economics

c. diplomacy

d. information

Explanation:

All of the above are correct.

In order for the United States to achieve optimal outcome in military coflict, it has to utilize the elements of national power. Therefore, to accomplish U.S. objectives, the national security strategy guides the coordination of the instruments of national power which include Diplomacy, Information, Military and Economics. It's acronym is DIME. The U.S converge this national power into a multi-domain campaign plan.

When the project sponsor and manager are determining how to create the project culture, ethics should be an important consideration.
A. True
B. False

Answers

Answer:

A. true

Explanation:

The ethics are a principle which deals in the right and wrong thing. For creating an organizational culture the trust, beliefs of the employees towards The company, and the company towards employees are very important.

Everything done in an organization should be done in an ethical way i.e. properly policies, procedures, rules, regulations should be implemented so that every employee should follow them. If it is not followed then strict actions should be taken

So for creating project culture, the ethics should be considered as it contains the laws, principles, etc that are required to run an organization

hence, the given statement is true

A firm is producing 20 units with an average total cost of $25 and marginal cost of $15. If it were to increase production to 21 units, which of the following must occur?

a. Marginal cost would decrease.
b. Marginal cost would increase.
c. Average total cost would decrease.
d. Average total cost would increase.

Answers

Answer:

c. Average total cost would decrease.

Explanation:

At the time of more units produced by a firm for a valid reason like efficient labor, good quality tools of production etc so in this the average fixed cost is inbuilt also it is allocated to the large number of output units plus the variable cost is also decline

Therefore the average total will always decline as the level of production increased because the average total cost involves both the cost i.e. average fixed cost and the average variable cost

Hence, option C is correct

Cobe Company has already manufactured 17,000 units of Product A at a cost of $20 per unit. The 17,000 units can be sold at this stage for $490,000. Alternatively, the units can be further processed at a $300,000 total additional cost and be converted into 5,400 units of Product B and 11,400 units of Product C. Per unit selling price for Product B is $104 and for Product C is $56.Prepare an analysis that shows whether the 17,000 units of Product A should be processed further or not.
Sell as is ProcessFurther
Sales
Relevant costs:
Total relevant costs
Income (loss)
Incremental net income (or loss) if processed further
The company should

Answers

Answer:

Income (loss) $490,000 $928,000

Net incremental income= $438,000

17,000 units of product A should be processed further.

Explanation:

Preparation of analysis that shows whether 17,000 units of Product A should be processed further or not.

Sell Process further

Sales $490,000 $1,228,000

Relevant costs

Additional cost to process further $300,000

Total relevant costs $300,000

Income (loss) $490,000 $928,000

Calculation for sales after processing further

Sales after processing further = (5,400 x $104) + (11,900 x $56)

Sales after processing further= $561,600 + $666,400

Sales after processing further= $1,228,000

Calculation for Net incremental income

Net incremental income = $928,000 - $490,000

Net incremental income= $438,000

Therefore 17,000 units of product A should be processed further.

Hudson Corporation will pay a dividend of $5.00 per share next year. The company pledges to increase its dividend by 7.80 percent per year indefinitely.
If you require a return of 5.40 percent on your investment, how much will you pay for the company's stock today?
a. $150.86
b. $157.14
c. $163.43
d. $152.12
e. $36.72

Answers

Answer:

$157.14

Explanation:

Calculation for how much will you pay for the company's stock today

Using this formula

P0 = D1 / (Ke - g)

Where,

P0 = Price of Share

D1 = Current Dividend=$3.30

Ke = Cost of Equity=5.40%

g = growth rate=3.30%

Let plug in the formula

P0 = $3.30/ (5.40%-3.30%)

P0 = $3.30/0.021

P0= $157.14

Therefore the amount that you will pay for the company's stock today will be $157.14

Cost classifications For each of the following costs, check the columns that most likely apply (both variable and fixed might apply for some costs). Product Costs Direct Indirect Period Variable Fixed Wages of assembly-line workers Glue and thread Outbound shipping costs Raw materials handling costs Salary of public relations manager Production run setup costs Plant utilities Electricity cost of retail stores Research and development expense Product costing-manufacturing overhead Nautical Accessories, Inc.,, manu- Lo 5 factures women's boating hats. Manufacturing overhead is assigned to production on a machine-hour basis. For 2016, it was estimated that manufacturing overhead would total $359,520 and that 21,400 machine hours would be used. Required: A. Calculate the predetermined overhead application rate that will be used for absorption costing purposes during 2016. B. During April, 3,900 hats were made. Raw materials costing $6,240 were used, and direct labor costs totaled $9,165. A total of 780 machine hours were worke during the month of April. Calculate the cost per hat made during April. C. At the end of April, 1,050 hats were in ending inventory. Calculate the cost of the ending inventory and the cost of the hats sold during April.

Answers

Answer:

A.     Particular                               Direct   Indirect  Variable Fixed

1      Wages of Assembly                Yes       No         Yes         No

2     Deprecation of plant &            No      Yes         No         Yes

       Machinery  

3      Glue & Thread                          No      No         Yes        No

4      Outbound Shipping Cost         No      Yes         No        Yes

5      Raw Material Handling Cost    Yes     No         Yes        No

6 Salary Of Public Relations        No     Yes         No        Yes

       manager

7      Production Run Setup Costs     Yes    No        Yes        No

8      Plant Utilities                              Yes    No        Yes        No

9      Electricity cost of retail stores   No    Yes        Yes        No

10     Research and development      No    Yes         No       Yes

        expense

B. Product-Costing

i. Manufacturing Cost Per Machine Hour = Total Manufacturing overhead / Total Machine Hours

Manufacturing Cost Per Machine Hour = 359,520.00  / 21,400.00

Manufacturing Cost Per Machine Hour = 16.80

ii.  Particular                    Amount

Raw Material                     $6,240

Direct Labor Cost              $9,165

                                          $15,405

Manufacturing overhead  $13,104

(780 hours* $16.80)                        

Total Cost of 3900 Hats  $28509

Thus, the Cost of One hat = $28509 / 3900 hat = $7.31 per hat

iii. Total Hats made During the Month Of April    3,900

    Less: Closing Inventory                                     1,050  

    Sold During the month of April                       2,850

    Cost Of Hats Sold During the month of April  

    = 2,850 * $7.31

    = $20,833.5

Cost of Closing Stock (1,050 hat)  = 1,050 hat * $7.31 = 7675.5

The process of creating value for building relationships with customers in order to

capture value back from them is .

a. Utility c. Transactional e. Buying power

b. Social Commerce d. Marketin​

Answers

Explanation:

The answer is marketing

West Corp. issued 14-year bonds 2 years ago at a coupon rate of 9.8 percent. The bonds make semiannual payments. If these bonds currently sell for 103 percent of par value, what is the YTM?

Answers

Answer:

The answer is 9.38%

Explanation:

This is a semiannual paying coupon. And it means West Corp pays interest twice a year.

N(Number of periods) = 24 periods ( [14years - 2 years ago] x 2)

I/Y(Yield to maturity) = ?

PV(present value or market price) = $1,030 ( 103% x $1,000)

PMT( coupon payment) = $49 ( [9.8 percent÷ 2] x $1,000)

FV( Future value or par value) = $1,000.

We are using a Financial calculator for this.

N= 24; PV = 1.030; PMT = 49; FV= $1,000; CPT I/Y= 4.69

Therefore, the Yield-to-maturity of the bond for annual is 9.38% (4.69% x 2)

Distinguish between the costs of having a basic checking account and an interest-bearing checking account

Answers

Answer:

Checking account is what you can use, and ibca is account that has interest rate.

Explanation:

"A retail store owner offers a discount on product A and predicts that the customers would purchase products B and C in addition to product A. Identify the technique used to make such a prediction"

Answers

Answer:

Data mining

Explanation:

Here are the options to this question :

a. Data query b. Simulation c. Data mining d. Data dashboards

Data mining is used to extract useful data from a larger set of any raw data. It is used to find relationship among data.

The store owner found a relationship between A, B and C.

Brianne, vice president of finance, and Dominic, vice president of human resources, are:________.
a. lower-level managers.
b. team leaders.
c. advisory managers.
d. board members.
e. functional managers.

Answers

Answer:

e. functional managers.

Explanation:

Functional managers may be defined as every individual who has the major responsibility of their expertise or a particular department, which is to be referred to the high authority of that specific department.

Therefore according to the above explanation, the correct answer is e and the rest is to be not relevant according to the given situation.

The employees of Xitrex, Inc., are paid each Friday. The company’s fiscal year-end is June 30, which falls on a Wednesday for the current year. Salaries are earned evenly throughout the five-day work week, and $10,000 will be paid on Friday, July 2.
Required:
1. Prepare an adjusting entry to record the accrued salaries as of June 30, a reversing entry on July 1, and an entry to record the payment of salaries on July 2.
2. Prepare journal entries to record the accrued salaries as of June 30 and the payment of salaries on July 2 assuming a reversing entry is not recorded.

Answers

Answer:

1. Prepare an adjusting entry to record the accrued salaries as of June 30, a reversing entry on July 1, and an entry to record the payment of salaries on July 2.

June 30, 202x, accrued wages expense

Dr Wages expense 6,000

    Cr Wages payable 6,000

July 1, 202x, reversing entry of accrued wages

Dr Wages payable 6,000

    Cr Wages expense 6,000

July 2, 202x, wages expense

Dr Wages expense 10,000

    Cr Cash 10,000

2. Prepare journal entries to record the accrued salaries as of June 30 and the payment of salaries on July 2 assuming a reversing entry is not recorded.

June 30, 202x, accrued wages expense

Dr Wages expense 6,000

    Cr Wages payable 6,000

July 2, 202x, payment of wages

Dr Wages expense 4,000

Dr Wages payable 6,000

    Cr Cash 10,000

How much total depreciation and amortization expense did Patnode record during 2015?
a. $10,000
b. $6,000
c. $3,000
d. $5,000

Answers

Answer:

d. $5,000

Explanation:

Patnode's information is missing, so I looked it up. I found the balance sheet for 2014 and 2015. Hope that it is the same question:

total depreciation expense for 2015 = change in accumulated depreciation (2015 - 2014) + change in accumulated amortization (2015 - 2014) = ($3,000 - $0) + ($3,000 - $1,000) = $3,000 + $2,000 = $5,000

The correlation coefficient between a selection test and job performance is 0. This means the selection test_________ .
(a) perfectly predicts job performance
(b) and job performance are unrelated
(c) has adverse impact on job performance
(d) is positively related to job performance

Answers

Answer:

(b) and job performance are unrelated

Explanation:

Correlation coefficient = 1 perfectly related

Correlation coefficient = 0 perfectly unrelated

Correlation coefficient of zero means the selection test and the job performance are unrelated. Hence, the correct answer is B

$400,000 capital investment proposal has an estimated life of 4 years and no residual value. The estimated net cash flows are as follows: Year Net Cash Flow 1 $200,000 2 150,000 3 90,000 4 80,000​ The minimum desired rate of return for net present value analysis is 12%. The present value of $1 at compound interest of 12% for 1, 2, 3, and 4 years is 0.893, 0.797, 0.712, and 0.636, respectively.​ Determine the net present value.

Answers

Answer:

Net present value =  $13,110

Explanation:  

The computation of the net present value is shown below:

Years           Cash flows            Present value factor           Present value

0                 -$400,000                  1                                       -$400,000 (A)

1                   $200,000                0.893                                 $178,600                

2                 $150,000                 0.797                                  $119,550

3                 $90,000                   0.712                                   $64,080

4                 $80,000                   0.636                                  $50,880

Net present value                                                                    $13,110 (B - A)

Consider the following spreadsheet. The objective is to minimize the total cost of assigning jobs to machines. A job can be assigned to only one machine and a machine can be assigned only one job. All jobs must be assigned. Cells B3:F7 contain the assignment costs of jobs to machines. Cells B12:F16 contain the decision variables. a) What formula should be placed in cell I3

Answers

Available Options Are:

A. =SUM(G12:G16).

B. =SUMPRODUCT(B3:F7, B12:F16)

C. SUMPRODUCT(B3:F7, B12:F16).

D. =SUM(B12:F16)

Answer:

Option B. =SUMPRODUCT(B3:F7, B12:F16)

Explanation:

Here we need summation of two rows B3:F7 and B12:F16. The formula that we will use will be SUMPRODUCT. To calculate sum product in I3 we will edit equal sign first and then "SUMPRODUCT(,)". Then complete the rows that we want to add. Before the coma sign we will place the first row which is B3:F7 and after the coma sign we will place the second row which is B12:F16. In this way we would compute the summation of values present in both rows.

This means that only Option B is correct here.

Option A is not correct because it is the summation of cells present in a single column which doesn't include any cost item assigned. Hence it is incorrect as the formula must be the summation of 2 rows.

Option C is incorrect because it doesn't includes equal sign at the start.

Option D is incorrect because it is only the sum of a single row B12:F16, hence it is incorrect.

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