Brad is a sales representative for a Kettle Chips and is preparing for a Super Bowl promotional campaign. He's contacting each of his grocery and convenience accounts with an opportunity to install an end-of-aisle display with graphics of the Super Bowl teams and a display of several varieties of chips. This is known as _____, a type of trade-oriented promotion.

Answers

Answer 1

Answer:

point-of-purchase advertising.

Explanation:

In this scenario, Brad is contacting each of his grocery and convenience accounts with an opportunity to install an end-of-aisle display with graphics of the Super Bowl teams and a display of several varieties of chips.

Hence, this is known as point-of-purchase advertising, a type of trade-oriented promotion.

A point of purchase advertising can be defined as a marketing strategy used by retailers, which typically involves the placement of end user goods e.g graphics of the Super Bowl teams strategically placed in a supermarket aisle for retail customers.


Related Questions

A firm will exit a competitive market when A. costs force the marginal cost curve to shift to the left. B. the longrun profit would be negative. C. it can earn only earn a zero longrun profit. D. Both B and C.

Answers

Answer:

B. the longrun profit would be negative.

Explanation:

A perfect competition is characterized by many buyers and sellers of homogenous goods and services. Market prices are set by the forces of demand and supply. There are no barriers to entry or exit of firms into the industry.  

In the long run, firms earn zero economic profit.  If in the short run firms are earning economic profit, in the long run firms would enter into the industry. This would drive economic profit to zero.  

Also, if in the short run, firms are earning economic loss, in the long run, firms would exit the industry until economic profit falls to zero.  

A firm would shut down in the short run if price is less than average variable cost and exit if it  is making a loss

Why is career and technical education supported by the government?

Answers

Answer:

it is supported by the government because in order for you to pay taxes you need a job and when you have a job you get you payed and you use the money to pay for the taxed. really it is just a big circle

Tyrone has three options on how to spend his Saturday afternoon: to go out with friends, watch a movie, or wash his car. Tyrone's opportunity cost of

Answers

The value of going out with friends or watching a movie.

Explanation:

Opportunity cost represents the benefits when we choose one option over another. It is a major concept in economics and can get  get easily overlooked while making decisions, if you are not careful.

If you aware of the missed opportunities  you make better decisions while choosing one investment over another. It is not shown in financial reports but businessmen use this concept to make better decisions when they face the dilemma of choosing from multiple options.

"A customer who has his primary residence in Colorado, has a vacation home in Montana. An intrastate offering is being made in the state of Montana. Which statement is TRUE regarding the customer purchasing this securities offering?"

Answers

Answer:

the customer is prohibited from buying these securities

Explanation:

In the situation being described the statement that would be true is that the customer is prohibited from buying these securities. This is because intrastate offerings are security offerings that can only be purchased in the state in which it is being offered in and only by permanent residents of that state. Seeing since the customer in this scenario has his permanent residence in Colorado and not Montana, then he cannot purchase this offering.

Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, nonpersonal communication is known as

Answers

Complete Question:

Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, nonpersonal communication is known as?

Group of answer choices

A. direct marketing.

B. personal selling.

C. advertising

D. public relations.

Answer:

C. Advertising.

Explanation:

In this scenario, Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, non-personal communication is known as advertising.

Advertising can be defined as a marketing strategy, which involves paying for a space in order to promote or boost the acceptance of goods and services. This ultimately implies that, advertising is a marketing technique which is being used by service providers or manufacturers in attempt to convince or influence the buying behavior of various customers through the use of persuasive messages.

Heather is sixteen but looks much older. She goes into a jewelry store and buys a diamond bracelet with the money she has been saving for college. If Heather realizes a year later that it was unwise to spend the money on the bracelet, she:

Answers

Answer:

can return the bracelet and get her money back

Explanation:

Minors have a restriction on the products that they can. To purchase these products they must have consent of their parent or guardian.

An identity card is required to determine the age of the buyer to avoid wrong sales to minors.

Items prohibited from sale to minors include: alcohol, tobacco, petrol, offensive weapons, intoxicating substances, and expensive jewelry.

So in this scenario since due diligence was not carried out by the store to check Heather's age on purchase, she can return the diamond bracelet and get back her money.

This was an illegal sale.

John owns his own printing company. He wants to buy a new building since his business, created two years ago, is expanding so rapidly. John could call any resources to obtain a new loan in the primary mortgage loan business EXCEPT:

Answers

Answer:

A mortgage broker. Have a good day! =)

Explanation:

"Chantel is a 62-year-old employee of a large manufacturing company. Based on the research, she will __________ compared to her co-workers in their 20s."

Answers

The question is incomplete:

"Chantel is a 62-year-old employee of a large manufacturing company. Based on the research, she will __________ compared to her co-workers in their 20s."

A) be tardy more often

B) engage in more on-the-job substance abuse

C) have more voluntary absences from work

D) comply more to the norms of the workplace

Answer:

D) comply more to the norms of the workplace

Explanation:

The answer is that based on the research, she will comply more to the norms of the workplace compared to her co-workers in their 20s because it is considered that age has an influence on human behavior and older people tend to show a more responsible behavior and adherence to the norms than people in their 20s that are more immature.

The other options are not right because they are related to irresponsible behaviors that would be more characteristic of people in their 20s.

Beau works for a small pest-control company that has a total of five employees. From his point of view, the primary disadvantage of a small business is the

Answers

The question is incomplete:

Beau works for a small pest-control company that has a total of five employees. From his point of view, the primary disadvantage of a small business is the:

-complicated management structure.

-risk of failure.

-limited ability to raise capital.

-personal relationship with his employer.

-limited potential for him to advance

Answer:

Limited ability to raise capital.

Explanation:

The answer is that from his point of view, the primary disadvantage of a small business is the limited ability to raise capital because small businesses tend to have few resources and a small participation in the market and these affect their ability to get capital and their growth potential.

The other options are not right because as small businesses have few employees, they have simple structures, the risk of failure can be high or low as in a bigger company and a personal relationship with his employer is not a disadvantage. Also, a small business can offer opportunities to advance.

A stock currently sells for $44. The dividend yield is 3.3 percent and the dividend growth rate is 4.6 percent. What is the amount of the dividend that was just paid?

Answers

Answer:

Amount of Dividend that was just paid is $1.39

Explanation:

Dividend yield = Dividend for next period / Current price

Dividend for next period = 44 * 3.3%)

=$1.452

Hence, dividend that was just paid=Dividend for next period*Present value of discounting factor(rate%,time period)

=  1,452 / (1+0.046)

= 1.452 / 1.046

= 1.3881

= $1.39

The Amount of Dividend that was just paid is $1.39

What is Dividend paid?

A dividend’s value is determined on a per-share basis and also is to be paid equally to all shareholders of the same class ( preferred, common, etc.). When The payment must be approved by the board of directors. When a dividend is declared, it will then be paid on a certain date, also it is known as the payable date.

Calculation of the amount of the dividend that was just paid

The formula of Dividend yield is = Dividend for next period / Current price

Then Dividend for next period = (44 * 3.3%)

=$1.452

Hence proof, a dividend that was just paid = Dividend for next period*Present value of discounting factor(rate %, period)

Then = 1,452 / (1+0.046)

After that = 1.452 / 1.046

Now, = 1.3881

Thus, = $1.39

Find out more information about Dividend paid here:

https://brainly.com/question/18648993

Procter & Gamble determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided to sell the brand. In what phase of the product life cycle was Thermacare Heat Wrap? a. failure b. growth c. maturity d. decline

Answers

Answer:

d. decline

Explanation:

Based on the description provided it seems that the product is in the decline phase of its life cycle. This stage is described as the terminal stage where sales tend to drop drastically, so much so that the company begins to start losing money and production is ultimately halted. In this scenario, Procter & Gamble saw this terminal stage occurring and preemptively got rid of the brand.

A university spent $2 million to install solar panels atop a parking garage. These panels will have a capacity of 300 kilowatts (kW) and have a life expectancy of 20 years. Suppose that the discount rate is 20%, that electricity can be purchased at $0.20 per kilowatt-hour (kWh), and that the marginal cost of electricity production using the solar panels is zero.

Approximately how many hours per year will the solar panels need to operate to enable this project to break even?

a. 6,371.11
b. 4,900.85
c. 2,450.43
d. 5,881.02

Answers

Answer:

10,053 Hours

Explanation:

The total capacity of Solar panels = 300 KW

Electricity cost per KWh = $0.20

Savings per hour of operation per year = 300KW * $0.2 = $60 per year

Now we will compound this benefit for 20 years:

Present Value of Savings = [$60/(1+0.3)] + [$60/(1+0.3)^2] +  [$60/(1+0.3)^3] +  [$60/(1+0.3)^4] + ------------------------- [$60/(1+0.3)^20]

Present Value of Savings for 1 hour = $198.948

Now

Break-even = Fixed Cost / PV of operating 1 hour per year = $2,000,000 / $198.948 per hour = 4,900.85 hours

The number of Hours per year the solar panels must operate to breakeven the situation is as under:

Break-even = Fixed cost / PV of operating 1 hour per year

= 1,300,000 / 265.64 = 10,053 Hours

Why did people demand not just banking and stock market reform but also new forms of government after the Great Depression?

Answers

Answer:

The Depression affected the confidence that people had on the government.

Explanation:

The Great Depression began in 1929 and continued until 1933 and it caused high unemployment rates, a decrease in output and deflation. During this time, President Hoover was accused of not taking enough measures to stop the crisis and this ended up on him losing the 1932 election as people lost their confidence in the government. Also, the Great Depression resulted in changes on the government and on how it faces economic crisis. Because of that, the answer is that people demanded not just banking and stock market reform but also new forms of government after the Great Depression because it affected the confidence that people had on the government.

The fitting of plotted points to create a smooth progression between pay grades is known as a ________.

Answers

Answer:

Wage curve

Explanation:

This is known as a wage curve. A wage curve is a graphical illustration that shows the present pay rate for different jobs in a pay grade with respect to the ranking of their company. It is done so that Employees are paid well in respect to the skills they have and also the levels of education they have acquired. Through a wage curve a company can also see what other companies in same field pay their employees.

Due to the subdividing of lots on the lake, Jim's property is surrounded on three sides by Louise's property. The only other boundary is the lake. Jim can only get to his home by driving up Andrea's driveway and behind her lake home to get to his own. How was the easement in this situation created?

Answers

Answer:

easement was created of necessity

Explanation:

In the situation being described the easement was created of necessity. An easement of necessity refers to the right of an individual to use the property of another due to there being no access to a public right of way to and from the individual's own property, just like in this scenario. Since Jim has no other way of getting to and from his home then he has a necessity of passing through his neighbor's property.

A 15-year, 8% coupon bond with a par value of $1,000 is currently trading at $958. The yield to maturity of this bond must be

Answers

Answer:

8.51%

Explanation:

Annual coupons= ($1000 * 8%)= $80

Approximate YTM = [Annual coupons+(Face value-Present value) / time period] / (Face value+Present value) /2

=[80+(1000-958)/15]/(1000+958)/2

= 80+2.8 / 979

= 82.8/979

= 0.0084576

= 8.4576%

=8.51%(Approx)

Thus, the yield to maturity of this bond is 8.51%.

Martha made an offer to buy Drake’s home, and he accepted it. Under the terms of the agreement, Martha was supposed to make an earnest money deposit of $10,000, but she only put down $5,000. Drake accepted the lesser deposit, and the sale was ultimately finalized. This is an example of ______.

Answers

Answer:

Martha made an offer to buy Drake’s home, and he accepted it. Under the terms of the agreement, Martha was supposed to make an earnest money deposit of $10,000, but she only put down $5,000.

Drake accepted the lesser deposit, and the sale was ultimately finalized. This is an example of accepting partial performance

Explanation:

Sales contracts between parties residing in the United States and foreign countries are typically governed by the:_________

Answers

Answer:

United Nations Convention on Contracts for the International Sale of Goods (CISG).

Explanation:

Sales contracts between parties residing in the United States and foreign countries are typically governed by the United Nations Convention on Contracts for the International Sale of Goods (CISG).

The United Nations Convention on Contracts for the International Sale of Goods (CISG) also known as the Vienna Convention, was founded on the 11th of April, 1980. The CISG provides a uniform and unique framework for the trade of goods in the in international markets (international commerce). It was developed by the United Nations Commission on International Trade Law (UNCITRAL) and is generally considered to be a multilateral uniform international sales treaty.

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

Answers

Answer:

False

Explanation:

A buyer persona is really a representation of who your ideal customer would be and what characteristics would he/she have. It doesn't really represent anyone specific, but it is a useful tool for developing marketing strategies. If you can identify and develop your buyer persona properly and accurately, it will help you understand your customers' needs and how to satisfy them.

When you develop your buyer persona, you should try to be as more detailed and specific as possible, but you do not need to create one for every job that someone might have. You generally group buyer personas by their common needs, hobbies or goals, e.g. housewives with small children.

As a project manager with a great deal of training in decision making, Alex is to be taken seriously when he tells his subordinates, "We’re in a crisis situation." He is referring to a(n)

Answers

Answer:

circumstance that requires educated minds to address, because intuition alone will not prove adequate

Explanation:

Alex is to be taken seriously because a crisis situation refers to a threat to the organization from nowhere. The stability of the organization is likely to be threatened by this. To address this crisis, educated minds need to come together to provide a solution as intuition alone is not going to be enough to manage the crisis. They need to come together to prevent the crisis or to stabilize the situation.

Most attributes and benefits in many product categories can be whittled down to a. success and failure. b. price and quality. c. needs and wants. d. profit and loss.

Answers

Answer:

b. price and quality.

Explanation:

Most attributes and benefits in many product categories can be whittled down to price and quality.

This ultimately implies that, the two fundamental factors to consider when designing a product is its price and quality. The price of a product can be defined as the monetary value or amount of money which must be paid by a customer for the acquisition of such products. The relationship between demand and supply of goods (products) affects or influences the price of a product; if the supply of a product is short, its price would rise and vice-versa.

The quality of a product is subjective, it is a measure of excellence and being free from any defect or deficiency when producing and supplying products that meet the needs or demands of customers.

When people are employed but are treated differently once employed, receiving few job-related rewards, resources, or opportunities than they should receive based on job-related criteria. This is called:________

Answers

Answer:

treatment discrimination

Explanation:

Treatment discrimination is a discrimination against people. It is also known as Disparate treatment and may be defined as one type of the unlawful discrimination in the United States labor law. In US, this discrimination means any unequal behavior towards some employee because of a particular caste, color, race, region or gender which is provided under the Title VII of the United States Civil Rights Act.

Treatment discrimination is the discrimination shown to the people especially the blacked people as they are paid less for equal work as compared to whites.

Some data processing controls relate to all computer processing activities (general controls) and some relate to specific tasks (application controls). General controls include:______

Answers

Answer:

Controls for documenting and approving programs and changes to programs.

Explanation:

General controls are the controls established in order to function the entire information systems. i.e. All the applications and programmes.

General controls usually cover all the areas of information system, as follows:

i) Control on the operation of the company in order to ensure the efficient and effective operational activities in the information system.

ii) All the procedures required to acquire, develop, test, document and finally approve the systems, and programmes and further any changes thereto.

iii) Controls over access of any equipment or any data, for ensuring security.

iv) All other remaining basic controls for affecting the computer operations as a whole.

Which of these is an example of business ownership?
A. A wage earner at a company
B. A day trader of stocks
C. A hair salon franchisee
D. A freelance journalist

Answers

A is the right answer

Answer:

a hair salon franchise

Explanation:

i just did the question

When membership in an organization allows for a reduction in the price of museum tickets, it is an example of a

Answers

Answer:

Material benefit

Explanation:

Material benefit from being part of an organisation includes money, consideration, gift or other benefit that a person gains as a result being in an organisation.

The organisation makes a promise to give something not value to the beneficiary.

This fosters a sense of belonging for members and greater loyalty.

An example of material benefit are a reduction in price of museum tickets, discounts in purchases from select retailers, discount in hotel reservation, and so on.

Earning cash revenue by providing services to customers will cause the amount of cash to _____ and the amount of retained earnings to _____.

Answers

Earning cash revenue by providing services to customers will cause the amount of cash to and the amount of retained earnings to .

Assume that Dr. Early is a sales representative for Pharzime, as well as for other pharmaceutical companies. What would be the main factor in determining whether he was an employee or an independent contractor for Pharzime?

Answers

Answer: C. The degree in which Pharzime controls the details of Dr. Early's work.

Explanation:

The options given to the question are:

A. Whether Pharzime has a contract that designates Dr. Early as an independent contractor.

B. Who supplies the car that Dr. Early drives to call on his accounts.

C. The degree in which Pharzime controls the details of Dr. Early's work.

D. Whether Pharzime takes a social security deduction directly from Dr. Early's paycheck.

The main factor in determining whether he was an employee or an independent contractor for Pharzime will be the degree in which Pharzime controls the details of Dr. Early's work.

This is because if Dr Early is an independent contractor, there'll be minimal control by Pharzime but of he's an employee, Pharmize has total right to control the details of his work.

According to Porter, the nature of the interaction between potential industry entrants, buyers, substitute products, suppliers, and rival firms determines:

Answers

(The amount spent on lead time )
mad respect 8=✊==D~~

Bob's GMI is $2,000 per month. He currently rents an apartment for $800 per month. Bob has a $199 monthly car lease and an $80 monthly credit card payment. What is Bob's qualifiying ratio?

Answers

Answer:

40/54

Explanation:

Bob's GMI = $2,000

Rent = $800

Car lease = $199

Credit card payment = $80

First, we'd calculate the percentage of his income that is his rent.

We have,

(800 ÷ 1000) x 100%

                             =40%

then we can calculate what percentage of his GMI is his spending

we have,

(800 + 199 + 80)  ÷ 2000

         (1079 ÷ 2000) × 100%

             = 0.54 × 100%

              = 54%.

This means that Bob's qualifying ratio is 40/54 i.e his housing/debt ratio.

With a qualifying ratio of 40/54, it is very impossible for him to get the smallest of mortgage loan product, etc.

Bob will need to find a co-borrower or another person that can lend a higher amount.

Cheers.

             

A farmer produces both beans and corn on her farm. If it takes 2 acres of land to grow 200 bushels of corn and 4 acres of land to grow 200 bushels of beans, then her opportunity cost of 1 bushel of beans is:

Answers

Answer:

1 bushel of corn

Explanation: Opportunity cost may be explained as the potential loss incurred by opting to go for an alternative option.

If it takes 2 acres of land to grow 200 bushels of corn

4 acres of land to grow 200 bushels of beans, then opportunity cost of one bushel of beans is:

Opportunity cost = (Return on best option not chosen - return on the option chosen)

Opportunity cost of one bushel of beans :

200 bushel of corn = 2 acres

I bushel of corn = (2/200) = 0.01 acres

200 bushel of beans = 4 acres

1 bushel of beans = (4/200) = 0.02 acres

0.02 acres used to grow 1 bushel of beans would have been used to produce 2 bushel of corn

Therefore opportunity cost = (2 - 1) = 1

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