A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy: a. reduces the production and marketing costs of a firm. b. views the market as one big market with no individual segments. c. results in cannibalization of products. d. involves the selection of a market niche to target the marketing efforts of a firm.

Answers

Answer 1

Answer: d. involves the selection of a market niche to target the marketing efforts of a firm.

Explanation:

A concentrated marketing strategy is utilized when a specific segment of the market is being targeted by a company.

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy involves the selection of a market niche to target the marketing efforts of a firm.


Related Questions

Of the 1,600 units sold during the period, 300 were from the beginning inventory; 500 from the first purchase; 600 from the second purchase; and 200 from the last purchase. Using the weighted-average costing method and rounding the average unit cost to the nearest whole cent, the value of the inventory on hand at the end of the period would be

Answers

Answer:

$2,650

Explanation:

the first part of the question is missing:

"The following data applies to a particular item of merchandise: On hand at start of period 300 $5.10 1st purchase 500 $5.20 2nd purchase 700 $5.30 3rd purchase 600 $5.50 Number of units available for sale 2,100"

beginning inventory 300 units at $5.10 = $1,530

1st purchase 500 units at $5.20 = $2,600

2nd purchase 700 units at $5.30 = $3,710

3rd purchase 600 units at $5.50 = $3,300

total number of units 2,100

total cost = $11,140

average cost per unit = $5.30

ending inventory = 500

value of ending inventory using average cost = 500 x $5.30 = $2,650

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication

Answers

Answer: Source effects

Explanation:

From the question, we are informed that while watching television, Jillian saw a commercial for a product that was "made in Taiwan and that she immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks.

This communication issue is due to source effect. This is when one believes a product will either be good or bad based on the products one has earlier used from the source which could be same company, same country etc.

If markets are ____, investors could use available information ignored by the market to earn abnormally high returns. Group of answer choices

Answers

Answer:

Inefficient.

Explanation:

Market efficiency can be defined as a measure of the degree to which prices in a market reflect all available and significant information at a specific period of time. A market is said to be efficient when all information has been incorporated into the prices of goods and services, and as such it is impossible to "beat" the market because there are no overvalued or undervalued stock.

Hence, when markets are inefficient, investors could use available information ignored by the market to earn abnormally high returns because the market doesn't reflect the all the informations such as the fair and true market value of assets.

The aggregate demand curve shows the relationship between the _____ and the quantity of aggregate output demanded by households, businesses, government, and the rest of the world.

Answers

Answer:

price

Explanation:

The aggregate demand curve has price on the vertical axis and output on the horizontal axis.

The curve is downward sloping.

As price decreases the demand for output increases and as price increases, the demand for output falls.

If the liquidity preference hypothesis is true, what shape should the term structure curve have in a period where interest rates are expected to be constant

Answers

Answer:

Upward sloping

Explanation:

Liquidity preference theory states that investors will demand higher interest rate or premiums on assets that have a longer term maturity that have higher risk.

The more liquid assets are the less the interest demanded. Cash is the most sought after asset.

Short term assets carry lower interest because investors have more liquidity on them.

If yield to maturity is plotted against maturity date and interest rate is constant, there will be an upward slope.

This is because when rates are stable uncertainty is lower. Investors are confident that risk is also constant

Who has the authority to approve for return to service a powerplant and propeller or any part thereof after a 100 hour inspection

Answers

Answer: A mechanic with a powerplant rating.

Explanation:

A mechanic with a powerplant rating has the authority to approve for return to service a powerplant and propeller or any part thereof after a 100 hour inspection.

100-hour inspection which is typically required by the Federal Aviation Regulations can be performed by the mechanic that has powerplant rating since they are certified.

katie, a salesperson for so1 computers, is faced with an objection from one of her prospects. the prospect says that the fraphics of the computers do not meet his requirements. katie listens to

Answers

Complete question reads;

Katie, a salesperson for Sol Computers, is faced with an objection from one of her prospects. The prospect says that the graphics of the computers do not meet his requirements. Katie listens to the objection and makes it known to her prospect that she has received the message. According to the LAARC method, which of the following should Katie do next?

(A) Continue listening

(B) Assess the objection

(C) Ask confirmatory questions

(D) Respond to the objection

(E) Change the subject of the conversation

Answer:

(B) Assess the objection

Explanation:

Remember, the LAARC method an acronym fully means;

Step 1: LISTEN,

Step 2: ACKNOWLEDGE,

Step 3: ASSESS,

Step 4: RESPOND,

Step 5: CONFIRM.

So, at this point according to the LAARC method, Katie should access the objection by getting a sense of why the prospect feels the computer does not meet requirements. Her ultimate goal is to try and ensure a sale of the computer.

2. In order to expedite basic performance improvement team functioning, the team should: A. Establish ground rules. B. Perform force field analysis C. Use unstructured brainstorming D. Use structured brainstorming 3. Which of the following is the most important to guide the performance improvement team’s process? A. Organizational vision statement. B. Organizational mission statement. C. Customer process requirements. D. Top management’s requirements.

Answers

Answer:

2-  A. Establish ground rules

3-  D. Top management’s requirements.

Explanation:

2- An effective team is a well-integrated team, where the flow of information occurs effectively and where each member feels equally respected and an important part of the team, being able to contribute with ideas and feedback.

Therefore, for there to be cohesion and improvement of the team's performance, it is necessary to establish basic rules, to guide the behavior and actions of members and for there to be equality among all, in order to avoid conflicts and organize work.

3- to guide the process of the performance improvement team, the most important alternative is the requirements of senior management.

It is the managers who will coordinate, monitor and guide the action plans and develop the fundamental requirements for the execution of the business actions that will lead to the fulfillment of the objectives and goals.

"An officer of MNO Corporation wishes to sell stock under Rule 144. MNO has 50,000,000 shares outstanding. The previous weeks' trading volumes are:"

Answers

On November 23rd, an officer of MNO Corporation wishes to sell stock under Rule 144. MNO has 50,000,000 shares outstanding. The previous weeks' trading volumes are:

Week Ending Volume

Nov 21 : 500,000 shares

Nov 14 : 525,000 shares

Nov 7 : 485,000 shares

Oct 31 : 450,000 shares

Oct 24 : 400,000 shares

If the Form 144 is filed today, the maximum sale is:

Answer:

500,000 shares

Explanation:

Given that: according to rule 144, which enables the sale of the greater of 1% of the outstanding shares or the weekly average of the preceding 4 weeks trading volume every 90 days.

Then, we have 1% of 50,000,000 shares = 500,000 shares. The last 4 weeks' trading volumes are:

500,000 shares

525,000 shares

485,000 shares

450,000 shares

1,960,000 shares / 4 weeks = 490,000 share average

Therefore, the greater amount is 1% of outstanding shares, which is 500,000 shares.

"A customer wishes to open an account that will be used primarily to buy initial public offerings (IPOs). Which statement is TRUE regarding the proper procedure for prequalifying the account?"

Answers

Answer:

pos

Explanation:

it is glass because post is not a thing

Alfred Zeien, former chairman of Gillette, once noted that his company’s Parker Pen unit does not have to develop a special model for Malaysia and Singapore, because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow’s hierarchy of needs?
a. Physiological b. Safety c. Social d. Esteem e. Self-respect

Answers

Answer:SORRY I NEED ANSWERS

Explanation:

establishing selling prices based on the economic worth of benefits their goods and servies provide to customers is the basis of

Answers

Answer: Value based Pricing

Explanation:

Value based pricing refers to the method of pricing in which companies value their products depending on the perceived economic worth of benefits their goods and services provide to customers.

In other words it is customer based pricing that focuses on what the customer believes the products are worth. For this reason, this valuation type method is best for companies that offer a unique experience that consumers feel they cannot get anywhere else and so will value the products quite highly. An example would be Apple products.

Internal control is strengthened when the quantity of merchandise ordered is omitted from the copy of the purchase order sent to the

Answers

Answer:

Receiving department.

Explanation:

Internal controls can be defined as the policies, set of rules, and procedures implemented or put in place by an organization to protect its assets, boost efficiency, enhance financial accountability, enforce adherence to company policies and prevent fraudulent behaviors among the employees.

The purpose of internal control is that companies use strong internal controls to guarantee that loss is eliminated as there's an accurate and reliable accounting system.

Hence, internal control is strengthened when the quantity of merchandise ordered is omitted from the copy of the purchase order sent to the receiving department, as such it cannot be manipulated or over-inflated.

In conclusion, when internal control is properly executed, it helps to increase operational efficiency, protect and safeguard assets, provides accurate financial information, prevents fraudulent or unlawful behaviors, timeliness of financial records and reporting.

Sandy's Soda Co. is planning an investment in new cooling equipment that would cost $56,000. The new equipment would save on operating costs over the next 5 years as follows: $21,500 in year 1; $23,100 in year 2; $19,000 in year 3; $13,900 in year 4; and $15,200 in year 5.The payback period for the cooling equipment is ______ years.

Answers

Answer:

It will take 3 years and 219 days to cover for the initial investment.

Explanation:

Giving the following information:

Initial investment= $56,000

Cash flow:

$21,500 in year 1

$23,100 in year 2

$19,000 in year 3

$13,900 in year 4

$15,200 in year 5

The payback period is the time required for the cash flow to cover the initial investment.

Year 1= 21,500 - 56,000= -34,500

Year 2= 23,100 - 34,500= -11,400

Year 3= 19,000 - 11,400= 7,600

To be more accurate:

(11,400/19,000)*365= 219

It will take 3 years and 219 days to cover for the initial investment.

Considering the situation described above, the payback period for the cooling equipment is 2.6 years.

The step by step is explained below for better illustration:

Given that Initial investment= $56,000

Where Cash flow in year 1 => $21,500

Cash flow in year 2 => $23,100

Cash flow in year 3 => $19,000

Cash flow in year 4 => $13,900

Cash flow in year 5 => $15,200

Therefore, the payback period is the time required for the cash flow to cover the original investment.

Hence, after two years, $44,600 ($21,500 + $23,100);

The amount left to be paid back is ($56,000 - $44,600) => $11,400

Therefore, $11,400 ÷ $19,000 = 0.6;

Thus, the total payback period is approximately 2.6 years.

Learn more about the payback period here: https://brainly.com/question/17109529

The opportunity cost of a choice is the _____ of the opportunities lost.a. Valueb. Interest

Answers

Answer:

value

Explanation:

Opportunity cost or implicit is the value of the option forgone when one alternative is chosen over other alternatives.

For example, if I leave by job where i earn $100,000 per year to study economics in college. My opportunity cost is $100,000. This is the amount i would have been earning if i didn't go to college

had the following balances and transactions during​ 2018: Beginning Merchandise Inventory 10 units at $74 March 10 Sold 7 units June 10 Purchased 30 units at $84 October 30 Sold 25 units What is the amount of the​ company's ending Merchandise​ Inventory, as disclosed in the December​ 31, 2018 balance​ sheet, using the periodic LIFO inventory costing​ method?

Answers

Answer:

$592

Explanation:

LIFO means last in first out. It means that it is the last purchased inventory that is the first to be sold.

the ending inventory would consist of earlier purchased goods.

total goods sold is 32. it would be taken from the purchase on June 10 and 2 units would be taken from beginning inventory.

ending inventory = 10 -2 = 8 x $74 = $592

A project with an initial cost of $28,300 is expected to generate cash flows of $6,900, $9,000, $9,250, $8,150, and $7,700 over each of the next five years, respectively. What is the project's payback period

Answers

Answer:

3.39 years

Explanation:

The computation of the project payback period is shown below:

Initial cost = $28,300

Generated cash flows         Cumulative cash flows

1            $6,900                    $6,900

2           $9,000                     $6,900 + $9,000 = $15,900

3           $9,250                     $15,900 + $9,250 = $25,150

4           $8,150                      

5           $7,700

Here the payback period is

= 3 years + ($28,300 - $25,150) ÷ $8,150

= 3 years + 0.386

= 3.39 years

hence, the payback period is 3.39 years

What are three common business uses of information and communication systems.

Answers

Answer:

TPS, DSS, MIS, and ESS

Explanation:

I think, i might not be right

Natalie is using Monster and CareerBuilder in her job search. These sites are examples of ________.

Answers

Answer:

General purpose Job boards

Explanation:

A job board can be straightforwardly defines as a website where employers advertise job openings for job seekers

A general purpose job board as seen in the question can be defined as a website that offers job recruitment services in its entirety.

This means that both employees and employers use the site to search for and advertise job openings to job seekers respectively. Popular job boards include Glassdoor, Linkedin, etc.

Cheers.

Money provided by a third party to help students meet the costs of attending college. It can be provided by various agencies including federal, state and local governments, universities, community organizations, and private corporations or individuals.

Answers

Answer:

Financial aid.

Explanation:

For American citizens, the dream is of going into higher education. but the tuition cost is very expensive as not everyone can offered such expensive fees for enrolling into a course. The different course has different fees. For supporting the people in their financials, many organizations like public, state, financial institutions help them.

So here in the given scenario, the financial aid is the best option fitted.

Answer:

Financial aid.

Explanation:

I took the flvs test and got it right

Gabriele Enterprises has bonds on the market making annual payments, with 18 years to maturity, a par value of $1,000, and selling for $780. At this price, the bonds yield 6.9 percent. What must the coupon rate be on the bonds?

Answers

Answer:

The coupon rate on the bonds is 4.73%

Explanation:

To calculate the coupon rate of the bond, we will use the formula for the price of the bond. We assume that the interest rate provided is stated in annual terms. As the bond is an annual bond, the coupon payment, number of periods and annual YTM will be,

Let coupon rate be x.

Coupon Payment (C) = 1000 * x = 1000x

Total periods (n)= 18

r or YTM = 6.9%

The formula to calculate the price of the bonds today is attached.

We will input the values of the available variables.

780 = 1000x * [( 1 - (1+0.069)^-18) / 0.069]  +  1000 / (1+0.069)^18

780 = 1000x * (10.13209373)  +  300.8855326

780 - 300.8855326  =  1000x * 10.13209373

479.1144674 / 10.13209373  =  1000x

47.28681752 / 1000 = x

x = 0.04728681752 rounded off to 0.0473 or 4.73%

The global market is
...potential customers.
under 30 billion
under 200 billion
over 7 billion
over 300 million

Answers

Answer:

C). Over 7 billion

Explanation:

The Global market is characterized by its reach across the globe, encompassing geographical boundaries. Global marketing is described as a quite wide term in business as it aims to conceptualizing, conveying, and marketing a product or service worldwide which involves 'over 7 billion' potential customers. However the global market requires standardized and quality goods or services, it offers international recognition and a vast market for the product. Thus, option C is the correct answer.

The term _____________ describes a situation where a ________________ causes a reduction in the buying power of income, even though actual income has not changed.

Answers

Answer:

income effect; higher price

Explanation:

Income effect is a change in demand for a good or service as a result of a change in a consumer's purchasing power resulting from a change in income or price.

If price increases, the purchasing power is reduced and as a result of the income effect, the demand for a good falls.

Income effect is one of the factors that explain a downward sloping demand curve. the other effect is the substitution effect

A company investing borrowed funds expects to earn a return greater than the interest it will pay for the use of funds is using

Answers

Answer:

Financial leverage

Explanation:

Financial leverage is defined as the use of borrowed funds to perform a business activity or investment that is expected to have higher returns than the cost of borrowing the money (interest).

When a company is looking for funds for its activities there are 3 options they can use: equity, debt, or lease.

Use of equity is the only option where no extra cost is incurred for use of funds.

When using debt or lease cost of use is incurred. The business will need to engage in an activity that will give it revenue above cost of debt.

This practice is called use of financial leverage.

When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand category is referred to as:

Answers

Answer:

Tiered brand

Explanation:

Tiered branding is a strategy used to leverage a company's reputation for a product line. This develops a distinct identity for the product line.

In the given scenario Sony brand I being leveraged to promote the Sony Walkman.

Usually the common tiered branding is two tiered branding. The top tier is the parent brand while the second tier is the sub brand.

So Walkman is the sub brand that uses the reputation of Sony to boost awareness and sales of the new product.

If the transfer has no effect on fixed cost, the transfer price from the selling division's standard must be equal to or greater than the (variable cost per unit + _______) ÷ number of units transferred.

Answers

Answer:

Opportunity Cost

Explanation:

The minimum transfer price  is a price that is acceptable to the transferring or selling division and out of a range of acceptable prices, it is the one that will be the best for the company.

Minimum transfer price = Variable Costs per unit + Opportunity Cost per unit - Internal Savings per unit.

Competitive rivalry based solely on____is destructive to firms as it transfers most of the value created in the industry to the customers. a) price-cutting.b) new product releases.c) promotional campaigns.d) product differentiation.

Answers

Answer:

a) price-cutting

Explanation:

Due to the cutting in prices of the product for the competitive rivalry it creates a destructive to a firm as it transforms most of the values that are developed to the industry to the customers

The other factors like the introduction of the new product, promotional campaigns, product differentiation does not have made any destructive

Therefore the correct option is B.

Vane's income tax rate is 30%. In Vane's 20X3 multiple-step income statement, what amount should Vane report as income after income taxes from continuing operations

Answers

Answer:

The correct option is A. $126,000.

Explanation:

Note: This question is not complete. The complete question is therefore provided before answering the question. See the attached pdf file for the complete question.

The explanation to the answer now provided as follows:

A multi-step income statement can be described as an income statement that provides gross profit and each category of expenses and incomes in details to determine the net income of a business for a specified period.

The to determine the amount should Vane report as income after income taxes from continuing operations, we prepared its year-end multiple-step income statement as follows:

Vane Co.

Year-end multiple-step income statement

Particulars                                      $                         $          

Sales                                                                     575,000

Cost of sales                                                       (240,000)  

Gross income                                                       335,000

Administrative expenses                                      (70,000)

Selling and distribution exp.:

Sales commissions                    (50,000)

Freight out                                  (15,000)            (65,000)  

Operating income                                              200,000

Interest income:

Interest revenue                                                   25,000

Other expenses:

Uncollectible accounts expense                         (15,000)

Other income (loss):

Loss on sale of equipment                                   (10,000)

Loss on early retirement of LT debt                    (20,000)  

Income before tax                                                 180,000

Tax ($180,000 * 30%)                                           (54,000)

Income after tax                                                   126,000

Therefore, Vane should report $126,000 as income after income taxes from continuing operations. That is, the correct option is A. $126,000.

establishing a strong, defensible market position, and (2) achieving financial objectives that repay investment as its main priorities?

Answers

Answer: Growth Stage

Explanation:

The priorities in the growth stage of the Product Life cycle are to achieve a strong, defensible market position, as well as to achieve financial objectives that repay investment.

The Growth stage is the second stage in the Product Life Cycle where the product is now beginning to gain popularity amongst people which is translating to increased sales and profitability. As a result, the company would want to prioritise using this time of it being popular to get it into a strong position in the market so that it can remain a success.

They would also want to leverage the profits coming in to be able to repay the investment.

Marianna has been returning from her lunch break 30 minutes late for the past 2 weeks. When her manager confronts her about it, she points out that everyone, including her manager, takes long lunches and makes up the half hour later in the day. The discipline of Marianna appears to violate which Just Cause test?

a. Upon investigation, was there substantial evidence or proof that the employee was guilty as charged?
b. Was the degree of discipline administered by the company in a particular case reasonably related to the seriousness of the employee's proven offense and the record of the employee's service with the company?
c. Did the company give the employee forewarning or foreknowledge of the possible or probable disciplinary consequences of the employee's conduct?
d. Has the company applied its rules, orders, and penalties evenhandedly and without discrimination to all employees?

Answers

Answer:

d. Has the company applied its rules, orders, and penalties evenhandedly and without discrimination to all employees?

Explanation:

The seven tests for Just Cause are the following:

Adequate warning Reasonableness Completeness of investigation Objectivity of investigation Proof of infraction Uniformity of the rules application (option D refers to this specific Just Cause test)Reasonableness of discipline.

The Just Cause tests are used to determine if any disciplinary or termination action was fair, and not just because the employer or supervisor wants to.

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